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Experts say there are 99 ways to boost revenue! Turns out they missed one.
Explore 100+ proven marketing use cases, from loyalty programs to BFCM campaigns to first-time buyer journeys. Search by outcome, theme, or journey, and launch instantly with ZEPIC.

Explore 100+ marketing use cases to keep the $$ coming.

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increase repeat purchases

recover abandoned carts

boost customer lifetime value

reduce churn rate

improve email engagement

BFCM campaign ideas

Explore All Use Cases

Proactive Q&A for New Customers

Answer common questions for first-time buyers and sample users to build confidence, reduce confusion, and improve repeat purchase rates.

Customer Voice

Engagement Lift

Service

Monthly Newsletter Campaigns

Keep your brand top-of-mind with recurring email newsletters that deliver fresh arrivals, updates, and curated content to your subscribers.

Newsletter

Engagement Lift

Drive More Sales

Deliver Lead Magnets for eCommerce

Turn new signups into warm leads by instantly delivering promised content through Email or WhatsApp, building trust and driving first purchases.

Grow Customer Base

Higher Conversions

Product Walkthrough

Maximize product adoption with post-purchase education campaigns that help customers get the most value from their new purchases.

Customer Voice

Engagement Lift

Drive First Action

Convert new signups into engaged shoppers by guiding them to browse products or take action within their first 48 hours.

First Purchase Wins

Higher Conversions

Faster Payback

Exit Feedback Campaigns

Capture insights from customers at the moment they churn, and use feedback to reduce future drop-offs.

Feedback

Customer Voice

Survey Insights

Product Relaunch & New Launch Reactivation

Reactivate past buyers by introducing them to new product launches that match their previous purchase preferences.

New Launch

Re-Engagement

Drive More Sales

High RTO Score Alert

Prevent future delivery issues by identifying customers with repeat RTO patterns and temporarily restricting COD options.

Reduce RTO Losses

Alerts

Revenue Recovery

Low Stock Reminders

Recover revenue from browsers and cart abandoners by creating urgency when product inventory drops below threshold.

BFCM must-do

Alerts

Higher Conversions

Replenishment Reminders

Increase repeat purchase rates by reminding users to restock consumable products based on average usage timelines.

Replenishment

More Repeat Buys

Loyalty Drivers

Limited-Time Offers

Drive urgency-driven conversion by using countdown timers and flash sale windows to motivate immediate purchase decisions.

Limited-Time

BFCM must-do

Urgency Offer

Loyalty Churn Prediction

Use AI-powered insights to identify loyalty members at risk of churn and win them back before they leave.

Prevent Churn

Recover revenue

Loyalty Drivers

Predictive Nudge Campaigns

Use AI-powered insights to convert high-intent shoppers with the right message at the right time.

BFCM must-do

Higher Conversions

Retargeting

Win Back Nudges

Reignite relationships with long-lost customers using personalized nudges that bring them back to shop again.

Win-Back

Drive Loyalty

More Repeat Buys

High Value Product Re-Targeting

Recover high-intent users by following up with luxury browsers who viewed expensive products but didn't complete purchases.

Retargeting

Higher Conversions

Revenue Recovery

Two Factor Notification

Provide security and compliance by sending verification codes to users attempting login or payment actions requiring 2FA.

Utility

Transactions

Notifications

Address Verification

Prevent delivery failure by requesting address confirmation from customers with incomplete or mismatched address data.

Transactions

Accuracy

Utility

Drop-off Journey Re-targeting

Recover lost intent by re-engaging users who abandoned specific funnel stages with targeted messaging based on their exit point.

Abandonment

BFCM must-do

Recovery Play

Pre-dispatch Reminder

Reduce non-delivery rates and RTO by confirming COD order availability before dispatch to ensure successful delivery.

Reminders

Utility

Transactions

Wishlist Product Tease

Drive reactivation by creating urgency around wishlist items through trending alerts and stock scarcity messaging.

Wishlist Conversion

BFCM must-do

Engagement Lift

COD to Prepaid Conversion

Reduce RTO rates by encouraging COD customers to switch to prepaid payment methods through post-order incentives.

Faster Payback

Reduce RTO Losses

Recover Lost Revenue

RTO Prevention Nudges

Reduce failed deliveries by proactively reminding customers to ensure someone will be home to receive their order.

Reduce RTO Losses

Prevent Churn

Revenue Recovery

Social Proof Nudges

Drive conversion uplift by leveraging customer reviews and purchase data to nudge undecided browsers toward purchase decisions.

BFCM must-do

Social Proof

Engagement Lift

Birthday Month Campaigns

Celebrate customers during their special month with personalized offers that strengthen loyalty and drive repeat purchases.

Customer Delight

Birthdays

Loyalty Drivers

Address Re-verification

Prevent delivery issues by confirming customer addresses before dispatch to ensure accurate shipping information.

Service

Accuracy

Utility

Increase App Engagement

Re-engage inactive app users with targeted nudges that highlight exclusive perks and keep them coming back.

Engagement Lift

Improve Retention

More Repeat Buys

COD to Prepaid Nudge

Reduce return-to-origin rates by encouraging COD customers to switch to prepaid payment methods through post-order incentives.

Faster Payback

BFCM must-do

Peak season

Re-engagement Coupon

Win back dormant users by offering attractive discounts to customers who haven't made purchases recently.

Re-Engagement

Incentives

Win-Back

Replenishment Campaigns

Increase revenue per user by prompting customers to restock consumable products when their supply is running low.

Replenishment

More Repeat Buys

Improve Retention

Drive First Engagement for Newsletter Subscribers

Turn new subscribers into engaged customers with welcome emails that drive conversions from day one.

Engagement Lift

Newsletter

First Purchase Wins

Holiday Campaign

Delight customers and strengthen brand relationships with festive greetings that build goodwill and recall.

Peak season

Customer Delight

Festive

Increase AOV

Increase average order value by offering incentives to push mid-cart users toward higher spending thresholds.

Increase Order Value

Upsell

Cross-Sell

Drive WhatsApp-Only Promotions

Reward WhatsApp subscribers with exclusive offers to boost channel adoption and engagement.

Drive More Sales

Promotions

Price Anchoring

Increase average order value by comparing anchor product prices with slightly premium products to encourage upgrades.

BFCM must-do

Price Drop

Higher Conversions

First Steps Email

Guide inactive subscribers to take their first action with targeted onboarding emails that boost engagement and conversions.

Onboarding

Adoption

Engagement Lift

Welcome Email Campaigns

Create powerful first impressions with new subscribers through immediate welcome emails that introduce your brand and drive engagement.

BFCM must-do

First Purchase Wins

Improve Retention

High Intent Nudge

Convert repeat viewers into buyers by triggering reminders and incentives for customers showing strong purchase intent.

BFCM must-do

Retargeting

Higher Conversions

Drive First Purchase

Convert engaged leads into first-time customers with targeted eCommerce campaigns that turn interest into sales.

Drive First Purchase

Faster Payback

Higher Conversions

Product Bundles

Increase average order value by recommending curated bundles to users browsing across multiple product categories.

Increase Order Value

Cross-Sell

Upsell

Wishlist Out of Stock Alert

Convert wishlist users into buyers by notifying them when out-of-stock items return and suggesting similar alternatives.

Alerts

Recover Lost Revenue

Revenue Recovery

Product Spotlight

Increase product awareness by introducing new or under-discovered products to inactive users and new signups through engaging content.

New Launch

BFCM must-do

Grow Customer Base

Fast Selling Alerts

Create urgency and drive immediate purchases by alerting customers when products they viewed are selling rapidly.

BFCM must-do

Urgency Offer

Alerts

Milestone Celebrations

Recognize and reward customer achievements like order milestones, birthdays, and anniversaries to build lasting loyalty.

Customer Delight

Loyalty Drivers

More Repeat Buys

Wishlist Reminder

Convert high-intent users into buyers by reminding them about saved items with gentle nudges and incentives.

Abandonment

Higher Conversions

Revenue Recovery

Accelerate Repeat Purchases with Discount Laddering

Encourage first-time buyers to return sooner with timely nudges and step-by-step rewards.

BFCM must-do

Discounts

Higher Conversions

Increase App Downloads

Convert web visitors into app users with targeted campaigns that highlight exclusive mobile benefits and drive app adoption.

Trial to Paid

Drive More Sales

Promotions

Frequently Bought Together

Boost average order value (AOV) by recommending complementary products that customers often purchase together.

BFCM must-do

Cross-Sell

Upsell

Top-Up Reminders

Keep customers stocked and increase repeat orders by reminding them to refill consumable products before they run out.

Reminders

More Repeat Buys

Loyalty Drivers

New Variant Notification

Convert past buyers into repeat customers by alerting them when new variants of previously purchased products become available.

New Launch Hype

Engagement Lift

Grow Customer Base

Anniversary Campaigns

Celebrate customer milestones with personalized messages and rewards that deepen loyalty and encourage repeat purchases.

Loyalty Drivers

Anniversaries

Customer Delight

Milestone Campaigns

Increase customer lifetime value by celebrating and rewarding users when they reach key order count milestones with exclusive offers.

BFCM must-do

Loyalty Drivers

Rewards Payback

Price Drop Recovery

Recover revenue from exit-intent users by alerting them when items they showed interest in become cheaper.

Exit-Intent

BFCM must-do

Price Drop

Flash Sale Countdown

Create urgency and drive immediate purchases by sending countdown reminders before and during live flash sales.

BFCM must-do

Peak season

Flash Sale

Free Gift Campaigns

Boost average order value (AOV) by rewarding shoppers with a free gift when their cart crosses a set threshold.

Incentives

BFCM must-do

Drive More Sales

Before vs After Price Campaigns

Showcase clear savings by highlighting the original price against the discounted one to convert price-sensitive shoppers.

Price Anchoring

Increase Order Value

Higher Conversions

Exit-Intent Campaigns

Recover revenue from site visitors by triggering targeted offers when exit intent is detected on key pages.

Exit-Intent

BFCM must-do

Higher Conversions

Upsell Recommendations

Increase revenue from recent purchasers by suggesting premium or bundle upgrades based on their last purchase.

BFCM must-do

Upsell

Increase Order Value

VIP Early Access Campaigns

Increase retention by giving frequent buyers and loyalty members exclusive early access to new product launches.

VIP Access

Drive More Sales

Customer Delight

Order Tracking

Enhance transparent delivery experience by sending combined tracking updates across multiple channels with real-time package location information.

Engagement Lift

Transparency

Utility

Auto Refund for Delayed Orders

Restore trust by automatically processing refunds and sending sincere apologies when orders are cancelled due to delivery delays.

Refunds

Customer Delight

Improve Retention

COD Blocked Message with Prepaid Offer

Turn potential COD (Cash on Delivery) cancellations into successful prepaid orders by offering instant incentives. Reduce RTO risk, improve cash flow, and increase conversion rates with timely Email and WhatsApp nudges.

Reduce RTO Losses

Faster Payback

Cart Recovery

Increase Product Discovery

Re-engage inactive users with personalized product recommendations based on their browsing history and interests.

Grow Customer Base

Engagement Lift

Drive More Sales

Social Proof Campaigns

Convert hesitant browsers into confident buyers with targeted messages that highlight product popularity, ratings, and customer love.

BFCM must-do

Higher Conversions

Cart Recovery

Failed Payment Recovery

Recover failed payments by following up with users who abandoned carts due to payment errors and guiding them to complete their orders.

Revenue Recovery

Transactions

Faster Payback

Delivery Delay Apology

Provide customer reassurance by proactively notifying customers about delivery delays with revised timelines and goodwill gestures.

Refunds

Customer Delight

Improve Retention

NPS Survey

Measure customer satisfaction and loyalty with automated NPS surveys triggered after delivery. Collect feedback via Email and WhatsApp to improve retention and build better experiences.

NPS Signals

Feedback

Customer Voice

Subscription Reminder

Retain loyal customers by nudging them to renew their subscriptions before expiry.

Grow Subscriptions

Boost Renewals

Improve Retention

Bring Offline Shoppers Online

Convert in-store customers into digital shoppers by introducing them to exclusive online benefits and seamless digital experiences.

BFCM must-do

Grow Customer Base

Drive More Sales

WhatsApp Concierge

Increase customer retention and satisfaction by providing personalized WhatsApp assistance to top loyalty members as a premium program benefit.

ROI booster

Service

Cancellation Feedback Survey

Understand cancellation reasons by collecting feedback from customers who cancelled orders to improve service quality.

Feedback

Surveys

Customer Voice

RTO Feedback Survey

Improve fulfillment by collecting feedback from customers whose orders were returned to understand delivery failure reasons.

Feedback

Surveys

NPS Signals

OTP Notifications

Secure transactions and logins with fast, reliable one-time password (OTP) notifications via Email and WhatsApp. Build trust and prevent fraud while keeping the customer experience smooth.

Utility

Transactions

Notifications

Onboard into Community

Convert new customers into engaged community members with invitations to exclusive WhatsApp groups and insider communities.

Onboarding

Loyalty Drivers

Engagement Lift

Promote Best Sellers

Reignite interest from inactive customers by showcasing products loved and trusted by thousands of shoppers.

Higher sales

ROI booster

Higher Conversions

Address Confirmation Flow

Reduce RTO rates by proactively confirming shipping addresses with new users or those with unverified addresses.

Transactions

Utility

Accuracy

Cancellation Confirmation Flow

Provide customer assurance by confirming order cancellations and offering next steps or reordering options.

Transactions

Service

Customer Support

Second Purchase Nudge

Turn one-time buyers into repeat customers by nudging them back for a second purchase.

Second Purchase Push

Faster Payback

More Repeat Buys

Loyalty Points Redemption

Increase retention and redemption rates by reminding users with unredeemed points to use their rewards before expiration.

Rewards Payback

Loyalty Drivers

Customer Delight

Price Drop Alert

Recover price-sensitive users by notifying them when previously viewed products become cheaper through targeted discount alerts.

Price Drop

Revenue Recovery

Higher Conversions

Product Recommendations

Convert recent visitors into buyers by showcasing personalized product suggestions based on their browsing behavior and purchase history.

BFCM must-do

Cross-Sell

Upsell

Quick Return Incentive

Increase revenue per user by rewarding first-time buyers who return to browse or show intent soon after their first order.

Faster Payback

Second Purchase Push

Higher Conversions

Loyalty Points Update

Increase retention and engagement by sending periodic loyalty points balance updates with redemption options to program members.

Loyalty Drivers

Rewards Payback

Customer Delight

Onboarding Series

Guide new users through your product ecosystem with strategic email sequences that drive adoption and long-term engagement.

Onboarding

Improve Retention

Engagement Lift

Follow Up on Free Samples

Convert sample recipients into paying customers with targeted campaigns that maximize free sample program ROI and drive full-size purchases.

Trial to Paid

Faster Payback

Higher Conversions

Loyalty Tier Upgrade Campaigns

Motivate customers to spend more by nudging them when they’re close to unlocking the next loyalty tier.

Loyalty Drivers

Customer Delight

Brand Trust

COD Support

Build trust with shoppers by offering clear support for Cash on Delivery (COD) orders. Help customers feel confident in their purchase with proactive Email and WhatsApp communication.

Utility

Service

Customer Support

Shorten Time to Second Purchase

Encourage first-time buyers to shop again sooner with personalized nudges that reduce the gap between their first and second orders.

Second Purchase Push

Faster Payback

Higher Conversions

Back in Stock Alerts

Recover interest from users who interacted with out-of-stock products by notifying them when items return to inventory.

BFCM must-do

Recover Lost Revenue

Alerts

Trending Now Campaigns

Increase engagement with trending SKUs by showing recently inactive users what products are currently popular and selling fast.

Trending

BFCM must-do

ROI booster

Create Urgency

Convert browsers and cart abandoners into buyers by leveraging timers, scarcity, and limited-time messaging to drive immediate action.

Urgency Offer

Limited-Time

Flash Sale

Cart Abandonment Campaigns

Recover lost sales by reminding shoppers to complete their purchase when they abandon their cart.

BFCM must-do

ROI booster

Cart Recovery

Loyalty Program Invite

Increase loyalty program enrollment by inviting qualified users to join and showcasing the points and rewards they could earn.

Loyalty Drivers

Rewards Payback

Grow Customer Base

Shipping Confirmation

Provide tracking and visibility by notifying customers when their orders are shipped with live tracking information.

Transactions

Service

Delivery Updates

Drive Cross-Channel Subscription

Convert single-channel email and WhatsApp subscribers into multi-channel subscribers for maximum eCommerce engagement and customer retention.

Grow Customer Base

Higher Conversions

Email + WhatsApp

Order Confirmation

Provide customer assurance by sending immediate order confirmations with order details and delivery expectations to all new customers.

Transactions

Customer Delight

Brand Trust

VIP Sale Invite

Drive retention through exclusivity by giving top-tier loyalty members early access to sales before public launch.

VIP Access

Drive More Sales

Loyalty Drivers

Browse Abandonment

Re-engage users who visited product pages but didn't add items to cart by sending targeted reminders with recommendations.

BFCM must-do

ROI booster

Abandonment

Cross-sell

Increase revenue per user by recommending companion products to recent buyers based on their purchase history.

Cross-Sell

Increase Order Value

Engagement Lift

Re-engagement Quiz Campaigns

Re-learn customer preferences by inviting dormant users to take personalized quizzes that help tailor future experiences and product recommendations.

Re-Engagement

Customer Voice

Engagement Lift