Monthly Newsletter Campaigns
Keep your brand top-of-mind with recurring email newsletters that deliver fresh arrivals, updates, and curated content to your subscribers.
What is a Newsletter Campaign?
A newsletter campaign is a recurring email sent to opted-in subscribers on a monthly or biweekly basis. Unlike welcome emails (focused on new signups), newsletters are ongoing touchpoints that build awareness, showcase new arrivals, share content, and remind subscribers of your brand value. In eCommerce, newsletters nurture long-term relationships and keep customers engaged between purchases.
Why do monthly newsletters matter?
Challenges
Opportunities
Outcomes
Higher Brand Awareness
Better Subscriber Retention
Improved Customer Lifetime Value
Who is it for?
Audience
Exclusions
How it plays out?
A sample sequence for this use case.
This month with us - New arrivals, styling stories, and what our community is loving right now → [CTA]
Hey [Name]! Your monthly dose of style inspiration is here. Fresh arrivals, insider stories, and community favorites await → [Explore Now]
Mid-month update: Don't miss these trending pieces and customer styling tips → [Shop Trends]
Month wrap-up: See what you might have missed and preview what's coming next → [Catch Up]
Best Practices
- Send newsletters on consistent monthly or biweekly schedules to build subscriber expectations and maintain regular brand touchpoints.
- Balance promotional content with valuable information like styling tips, brand stories, and customer features to keep content engaging.
- Personalize newsletter content based on subscriber preferences and past engagement to improve relevance and retention rates.
Monthly Newsletter Campaigns Examples & Prompts
Channel Examples
Zenie Prompt for Segments
Segment all users who have opted into email or WhatsApp communication
Send a periodic digest of new arrivals, brand stories, customer stories, and helpful content
Explore Similar eCommerce Marketing Strategies
FAQs
Why are regular newsletters important for customer retention?
Regular newsletters maintain brand awareness between purchases and provide ongoing value beyond transactions. Consistent communication keeps your brand top-of-mind and strengthens customer relationships over time.
What content works best in eCommerce newsletters?
Mix promotional content (new arrivals) with valuable information like styling tips, customer stories, brand updates, and community highlights. Educational and entertaining content keeps subscribers engaged longer than purely promotional emails.
How often should newsletters be sent to subscribers?
Monthly or biweekly frequency works best for most eCommerce brands. This schedule maintains regular contact without overwhelming subscribers, allowing time for quality content creation and subscriber anticipation.
Should newsletters be personalized for different subscriber segments?
Yes, personalize based on purchase history, engagement levels, and stated preferences. Returning customers might enjoy community highlights while new subscribers benefit more from brand introduction and styling tips.
How do you measure newsletter campaign success?
Track open rates, click-through rates, subscriber retention, unsubscribe rates, and long-term customer lifetime value. Monitor which content types drive the highest engagement and adjust newsletter strategy accordingly.