Price Drop Alert
Recover price-sensitive users by notifying them when previously viewed products become cheaper through targeted discount alerts.
What are Price Drop Alerts?
Price Drop Alerts target customers who viewed or considered products but didn’t buy. When the price of those items drops, they’re automatically notified via Email or WhatsApp. By combining prior browsing intent with new discounts, these campaigns convert price-sensitive shoppers who were on the fence.
Why Price Drop Alerts Matter
Challenges
Opportunities
Outcomes
Higher Conversion from Price-Conscious Users
Increased Revenue from Previously Lost Prospects
Better Price Optimization Insights
Who is it for?
Audience
Exclusions
How it Plays Out
A sample sequence for this use case.
Price just dropped on your fave! [Product] now at New Price! Get it before it goes → [CTA]
Hey [Name], [Product] is now cheaper! New price: $XX → [Link]
Don't miss this price drop - [Product] is more affordable now → [Shop Sale]
Price drop ending soon - secure your savings on [Product] → [Buy Now]
Best Practices
- Send alerts immediately when price drops occur to maximize urgency and availability during sale periods.
- Show both original and new prices to emphasize savings value and price improvement since their last interaction.
- Focus on products customers spent significant time viewing or returned to multiple times for maximum relevance.
Price Drop Alert Examples & Prompts
Channel Examples
Automate with Zenie Prompts
With Zenie, you can automatically monitor viewed products and triggers campaigns when discounts go live.
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FAQs
How do price drop alerts differ from general sale announcements?
Price drop alerts target customers who previously viewed specific products that are now discounted, while sale announcements go to broader audiences. This personalization makes price drop alerts much more relevant and effective since recipients already showed interest in the discounted items.
What size price drop is worth alerting customers about?
Most eCommerce businesses find that price drops of 15% or more generate strong response rates. Smaller discounts may not feel significant enough to motivate action, while larger drops create compelling urgency. The key is ensuring the discount feels meaningful to price-conscious shoppers.
Should price drop alerts include expiration dates for the sale pricing?
Including clear expiration dates creates urgency and prevents customers from indefinitely delaying purchases expecting permanent price reductions. Most marketers include both the sale end date and emphasize limited-time nature of the pricing to encourage immediate action.
How do you prevent price drop alerts from training customers to wait for discounts?
Balance price drop alerts with full-price product promotions and avoid predictable discount patterns. Some eCommerce businesses limit price drop notifications to customers who viewed items multiple times, indicating genuine interest rather than opportunistic price hunting.
What's the optimal frequency for sending price drop alerts to the same customer?
Most marketers limit price drop alerts to 1-2 per customer per month to avoid discount fatigue. Focus on significant price reductions for products customers showed strong interest in rather than alerting about every minor price change across your catalog.