Re-engagement Quiz Campaigns
Re-learn customer preferences by inviting dormant users to take personalized quizzes that help tailor future experiences and product recommendations.
What are Re-engagement Quiz Campaigns?
Re-engagement Quiz Campaigns target inactive or low-engagement customers by inviting them to take a quick quiz about their preferences. By asking questions like “What are you looking for next?” or “Which style matches you?”, brands collect fresh zero-party data while re-engaging customers in a fun, interactive way.
Why Re-engagement Quizzes Matter
Challenges
Opportunities
Outcomes
Higher Dormant User Reactivation Rates
Improved Customer Preference Data Quality
Better Future Personalization Accuracy
Who is it for?
Audience
Exclusions
How it Plays Out
A sample sequence for this use case.
Let's get to know you again! Take this 1-minute quiz to help us tailor your experience → [CTA]
Take this short quiz to tell us what you want next → [Link]
Quick preference update: Help us personalize your journey → [Start Quiz]
Final invitation: Share your preferences for better recommendations → [Take Quiz]
Best Practices
- Keep quizzes brief (1-3 minutes) to minimize completion friction while gathering meaningful preference data for personalization.
- Focus on future preferences and interests rather than past behavior to make quizzes feel forward-looking and valuable.
- Clearly communicate how quiz responses will improve their experience to motivate participation and completion.
Re-engagement Quiz Campaigns Examples & Prompts
Channel Examples
Automate with Zenie Prompts
Zenie can help you set up triggered quiz-based re-engagement flows and provide personalized recommendations flows.
Segment dormant users and invite them to take a short quiz to re-personalize their journey ⧉
Notify past buyers of new variant drop. Use personalization to connect the dots. ⧉
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FAQs
Why are quiz-based approaches effective for re-engaging dormant customers?
Quiz campaigns work because they provide immediate value through personalization while feeling interactive rather than promotional. Dormant customers are more likely to engage with content that benefits them directly, and quizzes create a sense of involvement and customization.
What types of questions work best in re-engagement quiz campaigns?
Focus on current preferences, style evolution, lifestyle changes, and future interests rather than past behavior. Questions about preferred product categories, style preferences, budget ranges, and shopping motivations help rebuild accurate customer profiles.
How long should re-engagement quizzes be to maximize completion rates?
Keep quizzes to 3-5 questions or under 2 minutes completion time. Longer quizzes reduce completion rates among already disengaged users, while shorter formats feel manageable and respect customers' limited attention spans.
Should quiz results immediately trigger product recommendations or personalization updates?
Yes, provide immediate value by showing how responses will improve their experience. Send follow-up emails with personalized recommendations based on quiz answers to demonstrate the quiz's practical benefit and encourage continued engagement.
How do you measure the success of re-engagement quiz campaigns?
Track quiz completion rates, reactivation rates from quiz participants, engagement improvements following quiz completion, and personalization accuracy improvements. Monitor whether quiz participants show higher long-term engagement than other reactivation attempts.