Trending Now Campaigns

Increase engagement with trending SKUs by showing recently inactive users what products are currently popular and selling fast.

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What are Trending Now Campaigns?

Trending Now Campaigns highlight products currently popular with other shoppers — whether they’re bestsellers, fast-moving items, or new arrivals gaining momentum. By showing customers what’s trending, brands tap into social proof and FOMO, encouraging faster decisions and driving incremental sales.

Why Trending Now Matters

Challenges

Shoppers often feel overwhelmed by choices or hesitate when they’re unsure what to buy. Without guidance, they may abandon browsing sessions altogether.

Opportunities

By spotlighting trending products, you simplify discovery and build trust. Customers feel confident buying what others are choosing, and your brand benefits from faster sell-through and higher conversions.

Outcomes

Higher User Reactivation Rates

Increased Engagement with Trending Products

Better Discovery of Popular Items

Who is it for?

Audience

Recently inactive or low intent users receiving weekly trending product data, excluding highly active users or customers who have recently engaged with trending product campaigns.

Exclusions

Recently active users, customers who have purchased trending products, or users currently in other engagement campaigns focused on popular items.

How it Plays Out

A sample sequence for this use case.

day

What everyone's buying this week! [Product] is selling fast — don't miss out → [CTA]

day

[Product] is trending. It's flying off shelves. Shop now → [Link]

day

Still trending: See why everyone loves [Product] right now → [Discover Trend]

day

Trending alert: [Product] remains this week's favorite → [Join the Trend]

Best Practices

Use authentic trending data based on real sales velocity and customer behavior rather than manufactured popularity claims.
Update trending product showcases weekly or bi-weekly to maintain freshness and reflect actual current popularity patterns.
Include specific social proof metrics like purchase counts or velocity indicators to reinforce trending status credibility.

Trending Now Campaigns Examples & Prompts

Channel Examples

Copy

Subject: What everyone's buying this week! Body: [Product] is selling fast — don't miss out on this week's most popular choice. See why everyone's choosing this. [Shop Trending Now]

Copy

[Product] is trending. It's flying off shelves Join the crowd and see what all the excitement is about right now [Shop Trending Now]

Automate with Zenie Prompts

With Zenie, you can automatically identify trending items and send real-time nudges to shoppers.

Segment Prompt

Segment users with low engagement and show trending items others are buying ⧉

Copy

Journey Prompt

Send social proof-based reactivation campaign featuring trending products. ⧉

Copy

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FAQs

How often should trending now campaigns be sent to inactive users?

Weekly trending campaigns work well for most eCommerce businesses, providing regular touchpoints without overwhelming inactive users. Monthly campaigns may lose trending relevance, while more frequent sends can create campaign fatigue among already low-engagement customers.

What makes a product qualify as "trending" for marketing campaigns?

Products should show significant sales velocity increases (2-3x normal rates), high engagement metrics, or strong social proof indicators. Avoid featuring products as trending unless they have genuine popularity metrics to maintain credibility with customers.

Should trending campaigns focus on new products or can they include established items?

Both new and established products can trend based on current popularity. Focus on items experiencing genuine popularity surges rather than just new launches, as authentic trending status often resonates more with customers than novelty alone.

How do you prevent trending campaigns from feeling repetitive to inactive users?

Vary the trending products featured, rotate messaging approaches between social proof and urgency, and ensure genuine trend rotation rather than promoting the same items repeatedly. Fresh trending content keeps campaigns relevant and engaging.

What metrics best measure trending campaign effectiveness?

Track reactivation rates from inactive users, trending product conversion rates, engagement improvements from targeted users, and overall campaign click-through rates. Monitor whether trending campaigns lead to sustained re-engagement or just temporary activity spikes.