|
Launch campaigns that sell out in no time
|
Countdown to
Launch campaigns that sell out in no time
ZEPIC has changed the way we connect with our customers. In the D2C food business, especially with premium organic products where timing and communication are critical, their platform gives us the tools to create meaningful touchpoints throughout the customer journey.
Earthy Origins is a fast-growing direct-to-consumer (D2C) brand redefining the organic food category in India. Born from a commitment to ethical farming and quality-first produce, Earthy Origins operates India's first certified humane poultry farm and offers a wide range of products—from organic chicken and cold-pressed oils to energy bars and freshly harvested produce. With a 100-acre certified organic farm, complete control over its supply chain, and cutting-edge agricultural technology, Earthy Origins combines nature and innovation to provide premium farm-to-table experiences.
They serve customers across India with a focus on clean, sustainable food. Earthy Origins offers free-range chicken and eggs in Chennai and Bangalore, while delivering a wide range of farm-value products such as flours, cold-pressed oils, jamun-based items, ready-to-cook gravies, broths, and energy bars across India. Their customer-first approach has led to a high repeat purchase rate, reflecting the strong loyalty built around their quality-first philosophy in a niche market.
As a D2C brand, Earthy Origins doesn't rely on a chain of distributors. This means that every customer interaction matters, right from discovery to delivery and reordering. While the product quality was driving high repeat rates, they needed a smarter way to engage customers at every stage of the lifecycle: acquisition, engagement, and loyalty.
With growing volume and an expanding product catalog, personalized marketing became harder to scale. Earthy Origins wanted to run targeted campaigns based on territory, delivery timelines, and product preferences. For example, cutoff times for same-day delivery vary by city. Messaging needed to reflect that operational nuance, but existing tools weren't flexible enough to accommodate those workflows.
Managing the gap between customer expectations and actual delivery experiences was one of Earthy Origins' most significant operational challenges, when it came to last-mile delivery. With temperature-sensitive products like meat requiring special handling, delivery timing became crucial. They needed to accurately communicate different delivery timeframes based on when orders were placed (before or after specific cutoff times).
The team was using multiple tools—Shopify, Freshworks, and more—but didn't have a consolidated view of the customer. This made it hard to optimize marketing or understand what truly influenced purchase behavior. Their previous setup lacked visibility into engagement and conversion trends across products.
Before ZEPIC, we were using different tools to engage with our customers, send timely order updates, and promotional messages. Not only has ZEPIC saved us money that we were spending on multiple tools, but having everything in one platform has made life so much easier for our team.
ZEPIC's one-click Shopify integration gave Earthy Origins instant access to their complete store data without complex setup or technical hurdles. Within minutes, their entire digital ecosystem—from product inventory and order history to customer profiles, flowed into ZEPIC's platform.
With all Shopify data centralized in ZEPIC, the team can now:
Build targeted customer groups based on what people buy, how often they order, and which products they prefer
Send perfectly timed WhatsApp updates about deliveries based on different cutoff times in each city
Create special messaging for different product categories (their premium organic chicken deserves a different tone than their grab-and-go snacks!)
Keep customers in the loop with real-time order confirmations and status updates
This gives Earthy Origins a unified foundation for all customer interactions without requiring technical expertise or multiple system logins.
WhatsApp is Earthy Origins' go-to channel for customer communication.
With ZEPIC, they now:
Send personalized campaigns for product launches, seasonal promotions, and delivery updates
Automate flows based on customer behavior, such as adding to cart or showing interest in a particular items
This ensures that every message feels timely and relevant without overwhelming the team.
With ZEPIC's Team Inbox, Earthy Origins can now:
Manage WhatsApp campaign responses and support queries from a single dashboard
Organize chats with open/closed statuses, add tags and stay on top of all customer conversations
Reduce conversation drop-offs with timely reminder flows that re-engage customers before WhatsApp conversation windows expire, preventing missed queries and ensuring smoother support handovers
ZEPIC helps Earthy Origins understand the entire customer journey—from product discovery to reordering. With data unified across their stack, the team can now:
Track customer behavior via ZEPIC's Web SDK, capturing key activity across their website
Plan lifecycle campaigns for key milestones: first order, third repeat, product restocks, and more within the same platform
With these insights, Earthy Origins has moved beyond generic marketing to create moments that truly matter to their customers.
When you're introducing something new, targeting matters. ZEPIC's custom event tracking lets Earthy Origins create messages that perfectly match customer interests:
With the launch of India's first Build-Your-Own-Protein-Bar (BYOB), Earthy Origins used ZEPIC to segment customers and send personalized templates, promoting the new offering effectively.
These product-led flows ensure the right message reaches the right audience at the right time.
Since bringing ZEPIC on board, Earthy Origins has seen some impressive wins:
Streamlined workflows for managing delivery communications.
Ability to set appropriate customer expectations around delivery times
More efficient management of customer conversations across touchpoints
More relevant, personalized communications based on specific products ordered
Improved transparency around order fulfillment and delivery timing
Messages now reach exactly the right audience segments based on real behavior, not guesswork
Product launches like their BYOB feature have stronger starts thanks to targeted communications
Conversations stay alive with timely reminders, keeping customers engaged throughout their journey
With ZEPIC, we've been able to launch innovative products like our Build-Your-Own-Protein-Bar with confidence. The platform helps us identify the right customers, create tailored messaging, and track engagement in real-time.
Earthy Origins continues to expand their product offerings with plans to launch innovative new products. They're also exploring quick commerce partnerships and modern retail store distribution, with expansion to Mumbai through retail partnerships already underway.
As they grow, ZEPIC will continue to play a crucial role in their customer engagement strategy, particularly as they:
Scale their omnichannel presence beyond direct online orders
Explore email campaigns to complement their WhatsApp communications
Leverage Zenie AI capabilities for more sophisticated customer segmentation and campaign automation
ZEPIC is a part of how we scale. As we expand into new cities and explore quick commerce partnerships, having a unified customer engagement platform gives us the intelligence and automation to grow without adding complexity or additional team members.
Join leading brands boosting conversions and driving ROI with the right platform. Dive in with a 14-day full-access free trial.
.png)
.jpeg)
.png)
.png)
.png)
%201.png)
