%201.png)
A strategic guide to selecting WhatsApp marketing software for growth-driven brands
Understanding WhatsApp marketing software
Choosing the right WhatsApp marketing software is a growth-critical decision for modern D2C brands. As customer journeys move to mobile-first experiences, WhatsApp has become a powerful channel to convert, retain, and re-engage shoppers. Whether you're launching cart recovery flows or automating support, choosing the right platform can directly impact conversions and customer loyalty.
But with many platforms offering different features, pricing models, and integrations, how do you know which one fits your business? In this guide, we simplify your decision-making process. We've compared five leading tools—ZEPIC, Wati, Interakt, Brevo, and Braze—to help you make an informed decision.
Best WhatsApp marketing software
Head-to-head comparison
1. ZEPIC
ZEPIC is an AI-powered marketing automation software that blends a Customer Data Platform (CDP) with omnichannel engagement capabilities. It empowers marketers with comprehensive tools, including real-time customer journey tracking, predictive segmentation, and sophisticated automated workflows that give businesses complete control over customer journeys across multiple channels without technical support. At the platform's core is Zenie AI, which enables marketers to instantly create campaigns while streamlining WhatsApp marketing through automatic template categorization.
Key features
- Built-in Customer Data Platform (CDP) with 360° customer view
- AI-powered WhatsApp campaign creation capabilities
- Advanced segmentation with multiple custom objects
- Team inbox that unifies messages from multiple touchpoints in one place
- WhatsApp workflow automation builder
- Real-time reporting
- 50+ pre-built integrations
What users love
.png)
Pros
Quick and seamless setup that enables brands to automate journeys in less than 2 hours.
Comprehensive omnichannel capabilities that extend beyond WhatsApp to create unified customer journeys.
AI image generation for effective campaigns.
AI-enabled categorization of messaging templates to help businesses avoid penalties for misuse.
Pre-built integrations with Shopify, WooCommerce, and CRMs.
.svg)
Cons
.svg)
Fast-growing but young product, may miss a feature or two
Likely higher price point compared to single-channel marketing solutions
Ratings & Reviews
%201%202.svg)
.svg)
Pricing
Flexible pay-as-you-go option
Free trial available
No long-term contracts required
.svg)
Best suited for
- Businesses that rely on WhatsApp as a primary customer engagement channel
- D2C marketers who want powerful automation without the complex setup
2. Wati
Wati is a customer engagement platform built specifically for businesses leveraging WhatsApp as a key communication channel. Designed on top of the official WhatsApp Business API, Wati enables support, sales, and marketing teams to handle customer conversations at scale. Businesses can automate customer interactions through Wati’s no-code chatbot builders. The platform offers a shared team inbox, automated responses, and workflow builders to help businesses drive faster, personalized interactions.
Key features
- WhatsApp broadcast bulk messages
- Capability to create no-code chatbots
- Shared team inbox
- Custom notifications based on customers’ past purchases and interests
- Click-to-WhatsApp ads
- Instagram and Facebook Messenger management
What users love
Pros
No-code chatbots that provide instant responses to general queries
Native integration with Shopify, Google Sheet Sender, Zapier, HubSpot, and other CRMs
Highly targeted customer communication with custom notifications
Cons
Bugs and lags
Lack of CRM capabilities
Support only one WhatsApp Business number per workspace
Ratings & Reviews
Pricing
No usage-based pricing
Free trial available
Growth plan starts at $24
Best suited for
- Small to medium-sized businesses looking to scale customer engagement through WhatsApp without hiring additional support staff
- E-commerce companies that want to automate order updates, shipping notifications, and provide quick customer service responses
3. Interakt
Interakt is a WhatsApp and Instagram marketing and customer engagement platform designed to help businesses drive conversations, conversions, and customer loyalty through both platforms. Built with D2C brands and e-commerce sellers in mind, Interakt provides verified access to the WhatsApp Business API, enabling features like automated order updates, abandoned cart recovery, and bulk campaign messaging.
Key features
- Drag and drop, no-code WhatsApp chatbot builder
- Omnichannel inbox to access WhatsApp and Instagram messages in one place
- WhatsApp catalog integration for easy product sharing
- WhatsApp sales CRM
- Click-to-WhatsApp ads
- WhatsApp notification template library
What users love
Pros
Shared team inbox helps multiple agents manage customer conversations
Seamlessly integrates with Shopify and WooCommerce
Official WhatsApp Business API access
Cons
Costs can increase with message volume and features
Slow response times and limited support channels, primarily through email, with a 24- to 48-hour SLA
Essential features like advanced segmentation, chat automation, and analytics are restricted to higher-tier plans
Ratings & Reviews
Pricing
Free trial available
Growth plan starts at $29/month
Best suited for
- Organizations Prioritizing WhatsApp as a Primary Channel
- E-commerce Businesses wanting to leverage WhatsApp for customer service and order updates
4. Brevo
Brevo (formerly Sendinblue) is an all-in-one marketing automation platform that supports email, SMS, WhatsApp, and more. With Brevo’s WhatsApp Campaigns tool, you can send personalized messages, offers, and updates to opted-in contacts directly from a shared inbox. Brevo integrates with Shopify, WooCommerce, and other platforms, making managing messaging across channels from one dashboard easy.
Key features
- Multichannel capabilities
- Built-in CRM
- Advanced automation for triggered messages
- E-commerce integration
- A/B testing for WhatsApp campaigns
What users love
Pros
Simple drag-and-drop builder and campaign setup
Combines email, SMS, WhatsApp, and CRM, making it convenient for multichannel marketing
Comprehensive workflow builder across multiple channels
Cons
Reporting capabilities less sophisticated than specialized platforms
Not as specialized as dedicated WhatsApp marketing tools
Might not be ideal for complex sales pipelines or large-scale CRM needs
Ratings & Reviews
Pricing
Free trial available
Growth plan starts at $29/month
Best suited for
- Small to mid-sized businesses that want an affordable all-in-one marketing platform.
- Brands that prefer running basic multi-channel campaigns across email, SMS, and WhatsApp
5. Braze
Braze is a customer engagement platform designed for enterprise-scale personalization across channels like email, SMS, push notifications, and WhatsApp. It’s built to serve data-driven marketers who need deep customer insights and real-time triggers. Braze’s strength lies in advanced orchestration that assists brands in creating advanced workflows and personalizing every stage of the customer journey at scale.
Key features
- Cross-channel consolidation
- Real-time campaign triggers
- Intuitive customer journey builder
- AI that creates on-brand campaigns
What users love
Pros
Enterprise-grade scalability and security
Hyper-personalization with dynamic data inputs
Advanced testing, analytics, and journey mapping tools
Cons
Limited built-in WhatsApp features
The interface and campaign logic can be complex
Braze’s pricing can be high and more suited for enterprise brands
Ratings & Reviews
Pricing
$50,000-100K+ annual contracts
No free trial availability
Best suited for
- Enterprises running large-scale campaigns and needing personalization at scale.
- Data-Driven Marketing teams that need advanced segmentation, personalization, and predictive analytics capabilities.
How WhatsApp marketing software works
WhatsApp marketing software helps businesses connect with customers directly on WhatsApp. It allows you to send personalized messages, automate replies, and manage campaigns at scale. You can segment audiences, schedule broadcasts, and track performance—all from a single dashboard.
WhatsApp business API integration
Connects your business with Meta’s official API to send and manage WhatsApp messages at scale.
Opt-in management
Captures customer consent to ensure compliant and high-intent messaging.
Contact sync & customer data unification
Pulls in customer data from various platforms to create a single, unified profile.
Segmentation engine
Groups customers based on behavior, preferences, and purchase history for targeted messaging.
Template management & categorization
Organizes, customizes, and categorizes message templates (like transactional, promotional, and alerts) for faster approvals and smarter campaign execution.
Campaign builder
Creates and schedules trigger-based personalized WhatsApp campaigns using templates and dynamic content.
How WhatsApp marketing software transforms business operations
Boosts customer engagement
- Send personalized, real-time messages on the platform your customers use daily.
- Use rich media (images, buttons, catalogs) to make conversations more interactive.
Enhances support & response time
- Automate FAQs, order tracking, and updates using chatbots and quick replies.
- Reduce wait times and improve customer satisfaction with instant responses.
Increases conversions with timely nudges
- Recover carts and close more sales with behavior-triggered WhatsApp reminders.
- Send limited-time offers, back-in-stock alerts, and personalized deals that drive action.
Improves post-purchase experience
- Keep customers in the loop with order confirmations, shipping updates, and delivery notifications.
- Send personalized thank-you messages, review requests, and cross-sell offers.
Ensures compliance & data privacy
- Collect and manage opt-ins seamlessly to stay compliant with WhatsApp and data privacy regulations.
- Use pre-approved templates and consent logs to avoid penalties.
Saves time with automation & centralized management
- Automate repetitive tasks like onboarding, reminders, and feedback collection using smart workflows.
- Manage campaigns, contacts, templates, and analytics from a single, easy-to-use dashboard.
Boosts customer engagement
- Send personalized, real-time messages on the platform your customers use daily.
- Use rich media (images, buttons, catalogs) to make conversations more interactive.
Enhances support & response time
- Automate FAQs, order tracking, and updates using chatbots and quick replies.
- Reduce wait times and improve customer satisfaction with instant responses.
Increases conversions with timely nudges
- Recover carts and close more sales with behavior-triggered WhatsApp reminders.
- Send limited-time offers, back-in-stock alerts, and personalized deals that drive action.
Improves post-purchase experience
- Keep customers in the loop with order confirmations, shipping updates, and delivery notifications.
- Send personalized thank-you messages, review requests, and cross-sell offers.
Ensures compliance & data privacy
- Collect and manage opt-ins seamlessly to stay compliant with WhatsApp and data privacy regulations.
- Use pre-approved templates and consent logs to avoid penalties.
Saves time with automation & centralized management
- Automate repetitive tasks like onboarding, reminders, and feedback collection using smart workflows.
- Manage campaigns, contacts, templates, and analytics from a single, easy-to-use dashboard.
Find out how CYBELE used ZEPIC to go from 0 automation to managing complete customer journeys via WhatsApp in under 2 hours.
.png)
What features to look for in WhatsApp marketing software?
As customer communication evolves, WhatsApp marketing software has become a game-changer in reaching and engaging audiences. Here’s a look at the core capabilities you should look for in these tools
Compliance & contact management
WhatsApp Business API Integration
Connect through Meta’s official API for scalable, secure, and policy-compliant messaging.
Opt-In collection tools
Build compliant lists with embedded opt-in forms and keyword triggers.
Template categorization
Tag messages as transactional, promotional, or authentication to meet WhatsApp standards.
Segmentation & personalization
Behavioral segmentation
Target users based on browsing, purchase, or engagement patterns.
Product recommendations
Auto-suggest items based on past purchases or cart contents.
Location-based targeting
Deliver geo-specific offers or updates based on the customer’s region.
Customer support & chat infrastructure
Multi-agent shared inbox
Route chats to the right agents with a single unified dashboard.
AI-powered chatbots
Automate FAQs, order tracking, and basic support with conversational bots.
Conversation routing
Assign chats based on topic, time, or agent availability.
Analytics, reporting & integrations
Campaign performance reports
Track opens, clicks, replies, and conversions in real-time.
Attribution & ROI tracking
Measure revenue impact from each campaign or touchpoint.
E-commerce platform integrations
Sync seamlessly with Shopify, WooCommerce, or CRMs to unify customer data.
Who is WhatsApp marketing software for?
D2C & E-commerce brands
Perfect for brands that want to recover carts, drive repeat purchases, and build long-term customer loyalty—one conversation at a time.
Tourism & hospitality Businesses
Ideal for hotels, travel agencies, and resorts to send booking confirmations, itinerary updates, check-in details, and personalized concierge services.
Service-based businesses
Great for clinics, salons, and consultants to automate appointment reminders, confirmations, and follow-ups.
Logistics & delivery services
Use real-time WhatsApp notifications for order updates, location tracking, and seamless customer support.
Enterprises & SaaS companies
Scale customer communication with automated onboarding, renewals, and lifecycle touchpoints that feel human.
Startups & SMBs
An affordable, easy-to-set-up solution for lead generation, customer support, and sales—without needing a big team.
Get a WhatsApp live Chat widget for free!
WhatsApp marketing automation tool use cases & solutions
Different industries have unique marketing automation needs. Here's how leading platforms address specific requirements:
Cart abandonment recovery
Automated WhatsApp reminders that nudge customers to complete their purchase with personalized product messages and limited-time offers.
Key challenges
.svg)
High cart abandonment rates with low email open rates
Customers ignoring generic recovery messages
Difficulty optimizing timing for follow-ups
Solution features
Trigger-based WhatsApp campaigns for cart recovery
Personalized product details and discount codes in messages
Analytics to measure recovery success and timing impact
Welcome & onboarding flows
Send automated welcome messages and onboarding sequences through WhatsApp to engage customers right after opt-in.
Key challenges
Low engagement after the first interaction
Lack of personalized onboarding experiences
Difficulty nurturing leads from sign-up to conversion
Solution features
Automated WhatsApp welcome workflows
Behavioral targeting to tailor onboarding content
Rich media support (videos, buttons, product cards)
Re-engagement campaigns
Win back inactive customers with personalized WhatsApp nudges, exclusive offers, and conversational check-ins.
Key challenges
Drop in repeat purchases over time
Email and SMS engagement fatigue
Poor segmentation for win-back messaging
Solution features
RFM-based (Recency, Frequency, Monetary) AI segmentation
Time-triggered WhatsApp reactivation flows
Smart follow-ups with engaging formats (e.g., quick replies, promo codes)
Order updates & notifications
Automate order confirmations, shipping alerts, and delivery updates through WhatsApp for real-time visibility.
Key challenges
Customers frequently asking for order status updates
Delays in sending shipping notifications
Fragmented experience across email, SMS, and WhatsApp
Solution features
Automated transactional WhatsApp messages (order, shipping, delivery)
Integration with logistics platforms for real-time syncing
Message templates pre-approved for compliance and speed
Customer feedback & review requests
Send post-purchase WhatsApp messages to collect reviews, feedback, and ratings—making it quick and conversational.
Key challenges
Low response rates to email feedback form
Poor review collection impacting trust and visibility
Manual follow-up for post-purchase touchpoints
Solution features
Automated feedback flows via WhatsApp
Interactive messages (ratings, emojis, quick replies)
Analytics to track response rates and satisfaction levels
Price drop & restock alerts
Notify customers instantly when a product they’re interested in is discounted or back in stock.
Key challenges
Missed conversions due to delayed price alerts
Lack of personalized stock notifications
Low click-through on traditional email alerts
Solution features
Real-time WhatsApp alerts based on user interest
Smart triggers for wishlist or viewed products
Priority segmentation for high-intent buyers
WhatsApp marketing software: common challenges & solutions
Complex Integration
Challenge
Difficulty connecting WhatsApp with existing CRMs, e-commerce platforms, and third-party tools.
Solution
Pre-built integrations and plug-ins for platforms like Shopify, WooCommerce, HubSpot, and more.
Business impact
Enables seamless data sync, reducing manual effort and enabling faster campaign execution.
Compliance & template approval
Challenge
Adhering to Meta’s strict message template rules and ensuring all communications are opt-in compliant.
Solution
Built-in approval workflows, template categorization (promotional, transactional, authentication), and automated opt-in management.
Business impact
Avoids message rejections or account flags while ensuring legal, scalable customer communication.
Limited personalization capabilities
Challenge
Sending generic, one-size-fits-all messages that don't resonate with recipients.
Solution
Dynamic personalization using user behavior, purchase history, and segmentation logic.
Business impact
Increases engagement, boosts conversions, and builds stronger customer relationships.
Lack of real-time reporting
Challenge
Inability to track open rates, response rates, or campaign performance in real time.
Solution
Real-time dashboards and detailed analytics with message-level metrics and performance summaries.
Business impact
Helps optimize messaging strategies and improve ROI through data-driven decisions.
Scaling conversations without losing context
Challenge
Managing high message volumes while keeping responses relevant and contextual.
Solution
Shared inboxes, chatbot integrations, and auto-routing features to streamline high-volume interactions.
Business impact
Delivers faster, more consistent responses without compromising on personalization.
Fragmented customer journeys
Challenge
Disjointed communication across email, SMS, and WhatsApp channels.
Solution
Omnichannel automation tools that sync messages across platforms for a unified experience.
Business impact
Creates a cohesive customer journey that enhances brand trust and retention.
.svg)
.jpeg)
.png)
.png)
.png)
