Instagram Automation
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Convert Instagram Audience into Lifelong Customers

Playing catch-up with your Instagram audience or patching up what keyword automations miss? Bring intelligence to Instagram by making every response instant, intentional, and outcome-driven.

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From replies to $$

Turn your customers’ most favorite channel into your most profitable one.

DM Automation

Use AI to identify intent and automate responses

DM Automation

Comments to DM

Turn comments to 1:1 conversions that convert

Comments to DM

Increase followers

Grow your follower-base on autopilot 

Increase followers

Story reactions to DM

Capture intent by engaging with story reactions

Story reactions to DM

Boost sales

Capture intent to purchase and drive sales within DMs

Boost sales

Lead Generation

Boost lead generation with DMs as lead magnets

Lead Generation

Engage with new followers

Welcome new followers in real-time to boost engagement

Engage with new followers

Conversation Station

Set the right first impression for the conversation

Conversation Starters

DM Automation

Use AI to identify intent and automate responses

Comments to DM

Turn comments to 1:1 conversions that convert

Increase followers

Grow your follower-base on autopilot 

Story reactions to DM

Capture intent by engaging with story reactions

Boost sales

Capture intent to purchase and drive sales within DMs

Lead Generation

Boost lead generation with DMs as lead magnets

Engage with new followers

Welcome new followers in real-time to boost engagement

Conversation Station

Set the right first impression for the conversation

AI powerhouse to scale your automation

Automation that sets you up for exponential results and delightful experiences.

Smart replies

Send the right responses in real time with AI

Intent based triggers

Unlike keyword automations, trust AI to know the difference between 'Interested' and 'Not interested' to respond accurately.

Use Instagram events to retarget

Every like, comment, and DM is intent. Track every action, respond, and re-engage to maximize outcomes.

Get Instagram to your Marketing OS

Bring your Instagram audience and actions back into ZEPIC to turn engagement into insight.

Drive in-channel sales

Auto-sync your Shopify and WooCommerce inventory and start driving sales instantly.

Manage multiple accouts

One view to manage all your accounts.

Think Outcome-led

Tag your automation to goals and watch them drive results

Automation built like lego

Automation so simple, you’ll wonder why you ever did it any other way.

Easy handover to agents

Seamlessly hands over to agents and lets you pause automation to avoid spamming.

Omnichannel inbox

All your conversations across channels in one smart inbox

Smart replies

Send the right responses in real time with AI

Get Instagram to your Marketing OS

Bring your Instagram audience and actions back into ZEPIC to turn engagement into insight.

Intent based triggers

Unlike keyword automations, trust AI to know the difference between 'Interested' and 'Not interested' to respond accurately.

Use Instagram events to retarget

Every like, comment, and DM is intent. Track every action, respond, and re-engage to maximize outcomes.

Drive in-channel sales

Auto-sync your Shopify and WooCommerce inventory and start driving sales instantly.

Manage multiple accouts

One view to manage all your accounts.

Automation built like lego

Automation so simple, you’ll wonder why you ever did it any other way.

Think Outcome-led

Tag your automation to goals and watch them drive results

Easy handover to agents

Seamlessly hands over to agents and lets you pause automation to avoid spamming.

Omnichannel inbox

All your conversations across channels in one smart inbox

The best part? Make Instagram part of the full picture

Bring together Instagram Actions, other Channel Interactions, CRM inputs, Reviews,  Loyalty details and more to get the complete picture of your customer journey.

Explore Integrations

Trusted by forward-thinking eCommerce and retail brands

“With ZEPIC’s Instagram Automation, there’s real intelligence behind every interaction. Every DM, comment or story reaction reveals what travelers care about, allowing us to engage with purpose, turning insight into impact. We’re excited to use it extensively to create a truly contextual and consistent brand experience across every touchpoint.”

Matt Nicklow

Global Head of Digital,
Tourism Fiji 

Bring intelligence to Instagram with ZEPIC

Automation that's smart enough to detect intent, fast enough to respond instantly, and intuitive enough to drive outcomes.

Frequently Asked Questions

Everything you need to know about implementing discount laddering strategies for your eCommerce business.

1. What exactly is Instagram Automation?

Instagram Automation helps you respond, engage, and convert your audience automatically. It turns comments, DMs, and story interactions into meaningful conversations — without needing a human behind every reply.

2. Is it just DM automation?

Not at all. ZEPIC’s Instagram Automation goes beyond DMs. It captures comments, story mentions, and reactions — connecting them to your customer data, segments, and journeys, so you can continue conversations seamlessly across channels.

3. How is ZEPIC’s automation different from other tools?

Most tools stop at replies. ZEPIC connects the dots — from Instagram engagement to customer profiles and cross-channel journeys across WhatsApp, Email, and beyond. Every response is personalized, measurable, and tied to revenue, not just engagement.

4. What’s the difference between keyword-based and intent-based automation?

Keyword bots simply react to specific words (“price,” “interested,” “link”) — they can’t tell “I’m not interested” from “I’m interested.” Intent-based automation reads context, tone, and meaning to understand why someone is engaging — allowing smarter, faster, and more human responses.

5. Why does intent matter?

Because your customers don’t speak in keywords. They express emotion, interest, and curiosity. ZEPIC’s AI detects intent from real conversations and responds accordingly — so your automation feels human, relevant, and timely.

6. Can Instagram automation work with other channels?

Yes. With ZEPIC’s omnichannel setup, Instagram interactions can trigger personalized journeys across WhatsApp, Email, and even SMS. You can capture intent on Instagram and continue the conversation wherever your customers prefer.

7. How does ZEPIC’s omnichannel setup work?

ZEPIC connects your Instagram data to its central Customer Data Platform (CDP), creating unified customer profiles. This means when someone engages with your brand on Instagram, you can identify them, trigger automation, and follow up across other channels — all in one platform.

8. Does it work with my existing Instagram account?

Yes. Simply connect your Instagram Business Account to ZEPIC — no coding or complex setup required. You’ll be ready to automate and track conversations in minutes.

9. Can I track performance and ROI?

Absolutely. ZEPIC provides full visibility into your automation’s performance — showing you which interactions drive engagement, conversions, and revenue, so every response is tied to measurable business impact.

10. How fast can I get started?

Connect your Instagram, set up your first automation flow, and go live in minutes. No long onboarding, no setup pain — just smart automation from day one.