Loyalty Points Update

Increase retention and engagement by sending periodic loyalty points balance updates with redemption options to program members.

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Loyalty Points Update

What are Loyalty Points Update Campaigns?

Loyalty Points Update Campaigns are automated messages that inform customers of their points balance, recent accruals, or progress toward rewards and tiers. Whether it’s shoppers in an eCommerce rewards program or travelers tracking airline “miles,” balance updates make rewards feel tangible, drive engagement, and encourage redemption.

Why Loyalty Points Updates Matter

Challenges

Customers often forget about the points they’ve earned or don’t realize how close they are to redeeming a reward. This leads to disengagement and leaves potential revenue on the table.

Opportunities

By showing customers their points balance and highlighting what those points can unlock, you create excitement and urgency to shop again or redeem. These reminders keep loyalty programs top of mind and strengthen retention.

Outcomes

Higher Loyalty Program Engagement

Increased Points Redemption Rates

Better Customer Retention Through Active Rewards

Who is it for?

Audience

Users in loyalty programs receiving monthly or transactional updates, excluding members who have opted out of loyalty communications or recently redeemed rewards.

Exclusions

Members who opted out of loyalty updates, users who recently redeemed significant point balances, or customers with inactive loyalty accounts.

How it Plays Out

A sample sequence for this use case.

day
0

Your loyalty points are waiting! You've earned [X] points. Here's how to use them → [CTA]

day
3

Hi [Name], you've got [X] points in your wallet! Tap to redeem now → [Link]

day
7

You're almost there! [X] more points gets you [reward] → [Shop to Earn]

day
14

Points expiring soon - use them before you lose them → [Redeem Now]

Best Practices

  • Send monthly balance updates to maintain consistent program awareness without overwhelming members with excessive communications.
  • Include specific redemption options and thresholds rather than just point balances to encourage active usage.
  • Highlight progress toward next reward level to create achievement motivation and continued engagement.

Loyalty Points Update Examples & Prompts

Channel Examples

Email
Subject: Your loyalty points are waiting! Body: You've earned [X] points. Here's how to use them for rewards, discounts, or exclusive access. [Redeem Points]
WhatsApp
Copy
Hi [Name], you've got [X] points in your wallet! Tap to redeem now and turn your loyalty into rewards [Link]

Automate with Zenie Prompts

Managing loyalty point tracking and redemption communications requires integrated rewards program monitoring. With Zenie, you can automatically send balance updates and redemption reminders based on member activity and point accumulation.

Segment Prompt

Segment loyalty members to send monthly or real-time points updates

Copy
Journey Prompt

Send periodic loyalty points or miles balance with options to redeem.

Copy
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FAQs

Why are loyalty points update campaigns important for program engagement?

Loyalty points update campaigns work because they keep earned rewards visible and actionable for program members. Marketers see higher redemption rates and program engagement when customers receive regular reminders about available points rather than forgetting about accumulated rewards.

What frequency works best for loyalty points balance updates?

eCommerce businesses should send monthly balance updates with additional notifications for significant point accumulation or near-expiration scenarios. D2C brands should balance staying top-of-mind with avoiding communication fatigue for loyalty program members.

Should loyalty points updates include redemption suggestions or just balances?

Marketers should include specific redemption options and reward suggestions rather than just point balances. Showing what points can achieve motivates immediate action and demonstrates concrete program value for eCommerce businesses.

How should eCommerce brands handle points expiration in update campaigns?

D2C businesses should send expiration warnings 30-60 days before points expire, with final reminders closer to expiration dates. Clear expiration communication helps members use rewards before losing them while maintaining program trust.

How do eCommerce businesses measure loyalty points update campaign success?

Track points redemption rates, program engagement increases, repeat purchase rates from loyalty members, and overall program participation levels. Monitor whether regular updates lead to higher customer lifetime values and retention rates.