Increase AOV
Increase average order value by offering incentives to push mid-cart users toward higher spending thresholds.
What are Boost AOV Campaigns?
Boost AOV Campaigns target shoppers whose cart values sit just below a key threshold, such as free shipping or bonus gift eligibility. By nudging them to add a little more, you increase cart size while giving customers a stronger sense of value. These campaigns are a smart way to lift average order value (AOV) without blanket discounts.
Why Increasing AOV Matters
Challenges
Opportunities
Outcomes
Higher Average Order Value
Increased Cart Completion Rates
Better Threshold Achievement Rates
Who is it for?
Audience
Exclusions
How it Plays Out
A sample sequence for this use case.
You're $10 away from free shipping! Add one more item and unlock free delivery + bonus points → [CTA]
Add $10 more and get free shipping + a bonus. Your cart's almost there! → [Link]
Still thinking? You're so close to free shipping - just $10 away → [Add Items]
Final reminder: Free shipping threshold expires with your cart → [Unlock Benefits]
Best Practices
- Highlight specific dollar amounts needed rather than percentages to make thresholds feel more achievable and concrete.
- Offer multiple benefits (free shipping + bonus) rather than single incentives to increase perceived value of reaching thresholds.
- Target users within 20-30% of thresholds where additional purchases feel reasonable rather than overwhelming.
Increase AOV Examples & Prompts
Channel Examples
Automate with Zenie Prompts
Zenie makes it easy to segment and nudge mid-cart shoppers without manual setup.
Set up a targeted flow to offer incentives to push cart value higher — like free shipping, discount at $X. ⧉
Explore Similar eCommerce Marketing Strategies
FAQs
Why are boost AOV campaigns effective for increasing cart values?
Boost AOV campaigns work because they create clear, achievable goals with tangible benefits that feel within reach. D2C marketers see higher conversion rates when customers understand exactly what they need to add to unlock meaningful rewards like free shipping or bonuses.
How should eCommerce brands set effective AOV boost thresholds?
D2C businesses should set thresholds 15-25% above current average order values to encourage meaningful increases without feeling unattainable. Multiple threshold levels work well - free shipping at moderate levels, premium benefits at higher amounts.
What types of incentives work best for boost AOV campaigns?
Free shipping, percentage discounts, bonus products, and loyalty points work most effectively as threshold incentives. D2C brands should choose benefits that provide clear value while maintaining healthy profit margins on incremental purchases.
Should boost AOV campaigns target all cart values or specific ranges?
eCommerce businesses should focus on customers within 20-30% of benefit thresholds where additional purchases feel reasonable. Targeting users too far below thresholds often results in campaign abandonment rather than increased spending.
How do eCommerce businesses measure boost AOV campaign success?
Track average order value increases, threshold achievement rates, campaign conversion rates, and incremental revenue generated. Monitor whether customers who respond to boost AOV campaigns maintain higher spending patterns in future purchases.