Re-engagement Coupon

Win back dormant users by offering attractive discounts to customers who haven't made purchases recently.

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Re-engagement Coupon

What are Re-engagement Coupon Campaigns?

Re-engagement Coupon Campaigns target customers who haven’t purchased or interacted with your brand in a while. By sending a time-limited coupon, brands remind lapsed users of their value, offering a strong reason to return and shop again.

Why Re-engagement Coupons Matter

Challenges

Churn is inevitable in eCommerce — many customers buy once and never come back. Without intervention, inactive users quietly slip away, lowering lifetime value.

Opportunities

Coupons act as both an incentive and a reminder. By making lapsed customers feel noticed and giving them a special offer, brands can recover revenue and strengthen retention.

Outcomes

Higher Customer Reactivation Rates

Increased Revenue from Dormant Accounts

Better Customer Lifetime Value Recovery

Who is it for?

Audience

Inactive customers with no purchase or activity in last 90 days, excluding customers who have recently engaged with other win-back campaigns or opted out of promotional communications.

Exclusions

Recently active customers, users currently in other reactivation campaigns, or customers who have unsubscribed from promotional offers.

How it Plays Out

A sample sequence for this use case.

day
0

We miss you — take 20% off! Here's a little nudge to come back. Valid for 48 hours only → [CTA]

day
1

Hey [Name], here's 20% off to make your return sweet. Use it in the next 48 hrs → [Link]

day
2

Final hours for your 20% off comeback coupon → [Redeem Now]

day
6

Missed your coupon? Here's one more chance to reconnect → [Special Offer]

Best Practices

  • Offer meaningful discounts (15-25%) that feel substantial enough to motivate return visits from price-conscious dormant users.
  • Create urgency with short expiration windows (24-48 hours) to encourage immediate action rather than continued postponement.
  • Include personal messaging that acknowledges the relationship gap while focusing on positive return incentives.

Re-engagement Coupon Examples & Prompts

Channel Examples

Email
Subject: We miss you — take 20% off! Body: Here's a little nudge to come back. Valid for 48 hours only - don't let this chance to reconnect slip away. [Shop with Discount]
WhatsApp
Copy
Hey [Name], here's 20% off to make your return sweet. Use it in the next 48 hrs and rediscover what you've been missing [Link]

Automate with Zenie Prompts

Zenie can automatically detects inactive customers and help trigger re-engagement campaigns with coupon codes.

Segment Prompt

Segment users with no purchase or activity in last 90 days

Copy
Journey Prompt

Send a coupon with urgency to bring users back.

Copy
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Explore Similar eCommerce Marketing Strategies

Win-Back Campaigns

Target long-lost customers with personalized offers.

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Second Purchase Campaigns

Encourage first-time buyers to return quickly.

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Loyalty Points Nudges

Encourage higher spend by tying upsells to rewards.

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FAQs

When is the optimal time to send re-engagement coupons to inactive customers?

Most eCommerce businesses find 60-90 days of inactivity is optimal for re-engagement coupons. Earlier outreach may seem pushy, while waiting longer increases the likelihood that customers have moved to competitors or forgotten about your brand entirely.

What discount percentage works best for reactivating dormant customers?

Successful re-engagement campaigns typically offer 15-25% discounts to create meaningful incentive without significantly impacting margins. The discount should feel substantial enough to overcome the inertia of inactivity while remaining profitable for customer acquisition costs.

Should re-engagement coupons have short expiration dates?

Yes, short expiration windows of 24-48 hours create urgency that prevents further procrastination. Longer expiration periods often result in continued postponement, while tight deadlines encourage immediate action from customers who are already prone to delay.

How do you prevent re-engagement coupons from training customers to expect discounts?

Limit re-engagement offers to genuinely inactive customers and avoid predictable timing patterns. Space campaigns several months apart and alternate between discount offers and value-focused messaging to prevent customers from gaming the system.

What success metrics matter most for re-engagement coupon campaigns?

Track reactivation rates, coupon redemption rates, customer lifetime value recovery, and repeat purchase behavior after reactivation. Monitor whether reactivated customers return to regular purchasing patterns or remain discount-dependent for future engagement.