Loyalty Points Redemption
Increase retention and redemption rates by reminding users with unredeemed points to use their rewards before expiration.
What is Loyalty Points Redemption?
Loyalty Points Redemption campaigns target customers with unredeemed points, nudging them to use those points toward purchases. By reminding members of their available balance, and tying it to tangible rewards, brands reduce churn, increase redemption, and drive repeat revenue.
Why Loyalty Points Redemption Matters?
Challenges
Opportunities
Outcomes
Higher Points Redemption Rates
Increased Loyalty Program Engagement
Better Customer Retention Through Active Rewards
Who is it for?
Audience
Exclusions
How it Plays Out
A sample sequence for this use case.
Use your points before they fade! You've got rewards waiting! Redeem your [X] points today → [CTA]
You've got unused points, [Name]! Turn them into rewards → [Link]
Don't let your points expire - redeem them for products you'll love → [Shop with Points]
Final reminder: Your points expire soon - use them now → [Redeem Before Expiration]
Best Practices
- Send initial reminders 30+ days after point earning to allow natural redemption timing while preventing expiration.
- Include specific product suggestions that match point values rather than generic redemption options.
- Highlight expiration dates clearly to create appropriate urgency without being overly aggressive.
Loyalty Points Redemption Examples & Prompts
Channel Examples
Automate with Zenie Prompts
Zenie can help you detect unredeemed balances and trigger redemption nudges across channels.
Send reminder to redeem unused loyalty points with personalized product suggestions.
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FAQs
Why are loyalty points redemption campaigns important for program engagement?
Loyalty points redemption campaigns work because they prevent value loss while encouraging active program participation. Marketers see higher engagement rates when members regularly redeem points rather than letting them accumulate unused, which can lead to program abandonment.
What timing works best for points redemption reminder campaigns?
eCommerce businesses should send initial reminders 30+ days after point earning with escalating frequency as expiration approaches. D2C brands should balance giving members time to accumulate meaningful balances with preventing complete expiration loss.
Should points redemption campaigns include product recommendations?
Yes, D2C marketers should include specific product suggestions that match available point values rather than generic redemption options. Showing exactly what points can purchase motivates immediate action and demonstrates concrete program value for eCommerce businesses.
How should eCommerce brands handle points expiration in redemption campaigns?
Businesses should clearly communicate expiration dates and send escalating reminders as deadlines approach. Provide adequate warning periods (60-30-7 days) to give members fair opportunity to use rewards before expiration.
How do eCommerce businesses measure points redemption campaign success?
Track redemption rates from campaigns, point expiration reduction, loyalty program engagement increases, and revenue generated from point-driven purchases. Monitor whether redemption activity leads to additional full-price purchases and higher program participation.