Exit-Intent Campaigns

Recover revenue from site visitors by triggering targeted offers when exit intent is detected on key pages.

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Exit-Intent Campaigns

What are Exit-Intent Campaigns?

Exit-intent campaigns target website visitors who show signs of leaving, such as moving their cursor to close the tab or abandoning a cart. Instead of losing these visitors, brands can trigger a timely message — whether it’s a discount, a reminder about items in the cart, or exclusive perks. This strategy helps reduce cart abandonment, recover lost revenue, and maximize ROI from website traffic.

Why Exit-Intent Matters

Challenges

Site visitors often leave at crucial decision moments without purchasing, representing lost revenue opportunities. Without exit-intent intervention, these visitors may never return or might purchase from competitors instead.

Opportunities

By identifying exit behavior and serving a timely reminder or incentive, brands can re-engage visitors before they’re gone for good. Exit-intent campaigns also apply beyond retail — travel brands can capture abandoning bookers, and fintech apps can prevent drop-offs during onboarding.

Outcomes

Higher Conversion Recovery

Reduced Site Abandonment

Increased Revenue Per Visitor

Who is it for?

Audience

Site visitors who showed exit behavior without purchasing, excluding users who have recently completed purchases or are already in other recovery campaigns.

Exclusions

Users who just completed purchases, customers currently in cart abandonment campaigns, or visitors who have already received exit-intent offers recently.

How it Plays Out

A sample sequence for this use case.

day
0

Leaving already? Here's 10% off to help you decide — but only for the next 2 hours → [Your favorites await]

hour
0

Follow-up email with the same offer (sent within 1 hour if email captured).

day
1

Still thinking about those items? Your special offer expires soon → [Complete Your Purchase]

day
2

Final hours! Your exit offer ends today → [Don't Miss Out]

Best Practices

  • Trigger exit-intent offers immediately when exit behavior is detected to maximize intervention effectiveness.
  • Create time-limited offers (2-4 hours) to generate urgency without seeming pushy or desperate.
  • Personalize offers based on viewed products or browsing behavior rather than generic site-wide discounts.

Exit-Intent Campaigns Examples & Prompts

Channel Examples

Email
Subject: Leaving already? Body: Here's 10% off to help you decide — but only for the next 2 hours. Don't let your favorites slip away. [Your favorites await]
WhatsApp
Copy
Still thinking about those items? Your special exit offer expires in 2 hours - grab it while you can [Complete Your Purchase]

Automate with Zenie Prompts

Detecting exit intent and triggering immediate interventions requires real-time behavioral tracking. With Zenie, you can automatically identify exit patterns and deploy targeted campaigns.

Segment Prompt

Segment users who showed exit behavior without purchasing

Copy
Journey Prompt

Trigger a message with an offer or reminder when exit intent is detected on key pages.

Copy
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Explore Similar eCommerce Marketing Strategies

Cart Abandonment

Re-engage shoppers who left items behind.

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Browse Abandonment

Target users who viewed products but didn’t add to cart.

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Price Drop Alerts

Pull back interest when a previously viewed item is discounted.

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FAQs

Why are exit-intent campaigns effective?

They intervene at the precise moment of abandonment with relevant offers, addressing hesitation while decision-making is still active.

Should exit-intent campaigns be different for mobile versus desktop?

Yes. Mobile users often trigger exit intent accidentally, so offers should be lighter. Desktop exit intent typically indicates deliberate abandonment, requiring stronger value propositions.

What types of offers work best?

Percentage discounts, free shipping, or loyalty points in eCommerce. The key is aligning the offer with the reason for hesitation.

How do you measure success?

Track recovered revenue, conversion rates, and reduction in abandonment. Tie success to your key funnel metrics (e.g., checkout completion for retail).