Browse Abandonment
Re-engage users who visited product pages but didn't add items to cart by sending targeted reminders with recommendations.
What are Browse Abandonment Campaigns?
Browse Abandonment Campaigns target visitors who looked at products on your site but didn’t add anything to their cart. By reminding them of what they browsed, and pairing it with social proof or recommendations, brands can revive intent and guide them toward purchase.
Why Browse Abandonment Campaigns Matter
Challenges
Opportunities
By nudging browsers with personalized follow-ups, you keep your brand top-of-mind, pull them back into the funnel, and increase conversion rates. Browse abandonment campaigns work especially well when paired with dynamic product suggestions.
Outcomes
Higher Browse-to-Cart Conversion Rates
Increased Customer Re-engagement
Better Revenue from Qualified Traffic
Who is it for?
Audience
Exclusions
How it Plays Out
A sample sequence for this use case.
Still thinking about it? [Product] is trending — don't miss out! → [CTA]
Spotted something you liked? It's still here waiting for you → [Link]
Don't let your perfect find slip away - others are viewing it too → [Shop Now]
Final reminder: That product you loved is still available → [Add to Cart]
Best Practices
- Send initial reminders within 2-4 hours of browsing session end when product interest is still fresh and actionable.
- Reference specific products viewed rather than generic browsing reminders to create personal relevance and recall.
- Include social proof or urgency elements like popularity indicators or limited availability to motivate immediate action.
Browse Abandonment Examples & Prompts
Channel Examples
Automate with Zenie Prompts
Zenie automatically identifies product browsers who didn’t add to cart and creates ready-to-send reminders.
Send reminder based on recently viewed products with recommendations or urgency hook.
Explore Similar eCommerce Marketing Strategies
FAQs
What's the difference between browse abandonment and cart abandonment for marketers?
Browse abandonment targets users who viewed products but never added to cart, while cart abandonment targets users who added items but didn't purchase. Marketers need different messaging approaches - browse abandonment focuses on product education and interest building, while cart abandonment emphasizes completion urgency.
How long should marketers wait before sending browse abandonment campaigns?
Most eCommerce businesses send initial browse abandonment messages within 2-4 hours of session end, then follow up at 24 hours and 3-7 days. The key is balancing quick follow-up while interest is fresh against giving customers time to naturally return and convert.
Which products should be featured in browse abandonment campaigns?
Marketers should prioritize recently viewed products with high engagement (time on page, multiple views) and include related items or alternatives. Focus on products with strong conversion rates and avoid featuring items that are frequently browsed but rarely purchased.
Do browse abandonment campaigns work better with discounts or without?
Most eCommerce marketers find that browse abandonment works better with social proof and urgency rather than immediate discounts. Since these users haven't shown buying intent yet, education and popularity indicators often outperform promotional offers for initial re-engagement.
How do you prevent browse abandonment campaigns from feeling creepy or invasive?
Marketers should focus on helpful product information rather than detailed browsing tracking language. Use phrases like "you might like" instead of "we saw you looking at" and always provide clear value in follow-up messages rather than just tracking acknowledgment.