Free Gift Campaigns
Boost average order value (AOV) by rewarding shoppers with a free gift when their cart crosses a set threshold.
What are Free Gift Campaigns?
Free Gift Campaigns target high cart value users whose cart value crosses threshold by letting eligible users pick a free product once they qualify, adding urgency to complete purchases. This AOV strategy leverages gift psychology and achievement rewards to encourage customers to reach spending thresholds, increasing basket size through strategic incentive offerings.
Why Free Gift Campaigns Matter
Challenges
Opportunities
Outcomes
Higher Average Order Value
Increased Cart Completion Rates
Better Customer Satisfaction Through Rewards
Who is it for?
Audience
Exclusions
How it Plays Out
A sample sequence for this use case.
You unlocked a freebie! Choose your gift before you checkout → [CTA]
Your cart just unlocked a free product! Tap here to choose yours → [Link]
Don't forget your free gift - it's waiting in your cart → [Select Gift]
Final reminder: Free gift expires with your cart → [Choose Now]
Best Practices
- Trigger gift selection immediately when thresholds are reached to capitalize on purchase momentum and cart completion.
- Offer multiple gift options rather than single items to increase perceived value and customer satisfaction.
- Set thresholds 20-30% above current average order value to encourage meaningful cart size increases.
Free Gift Campaigns Examples & Prompts
Channel Examples
Automate with Zenie Prompts
Managing cart thresholds and gift eligibility requires real-time cart monitoring and inventory management. With Zenie, you can automatically trigger gift campaigns when customers reach qualifying cart values.
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FAQs
Why are free gift campaigns effective for increasing eCommerce AOV?
Free gift campaigns work because they create clear achievement goals that motivate customers to increase spending. D2C marketers see higher average order values when customers have tangible rewards to unlock rather than abstract spending targets.
How should eCommerce brands set free gift thresholds for maximum impact?
D2C businesses should set thresholds 20-30% above current average order value to encourage meaningful increases. Multiple threshold levels work well - first gift at moderate increase, premium gifts at higher levels for eCommerce marketers.
What types of products work best as free gifts for D2C campaigns?
Sample sizes, accessories, seasonal items, and complementary products work most effectively as free gifts. D2C brands should choose items with good perceived value but manageable costs that don't significantly impact margins.
Should free gift campaigns offer choice or single predetermined gifts?
Choice significantly increases perceived value and customer satisfaction for eCommerce businesses. D2C marketers see better results when customers can select from 2-3 gift options rather than receiving predetermined items.
How do eCommerce businesses measure free gift campaign success?
Track average order value increases, threshold achievement rates, gift redemption rates, and overall campaign ROI. Monitor whether customers who receive free gifts show higher repeat purchase rates and lifetime values.