Increase Product Discovery
Re-engage inactive users with personalized product recommendations based on their browsing history and interests.
What is a Product Discovery Campaign?
A product discovery campaign is designed to help customers explore your catalog beyond their initial visit. By targeting inactive users with curated recommendations, such as trending products, bestsellers, or personalized picks, you can reignite interest, increase browsing sessions, and boost conversion rates. For eCommerce brands, these campaigns expand visibility of your catalog while nudging users back into the shopping journey.
Why does product discovery matter?
Challenges
Opportunities
Outcomes
Higher User Reactivation
Better Product Engagement
Higher CLTV
Who is it for?
Audience
Exclusions
How it plays out
A sample sequence for this use case.
Your next favourites are here! We picked these just for you based on what you loved. Explore what's trending → [CTA]
Back for more? We found some new arrivals that match your style perfectly → [Shop Now]
Missing you around here! Check out these personalized picks we curated just for you → [Discover Now]
Final discovery: Don't miss these trending items that match your interests → [Explore Collection]
Best Practices
- Send discovery messages 3-5 days after inactivity to catch users before they completely forget about your brand.
- Personalize product recommendations based on browsing history rather than sending generic product showcases.
- Use friendly, non-pushy messaging that focuses on discovery rather than aggressive sales tactics.
Increase Product Discovery Examples & Prompts
Channel Examples
Zenie Prompt for Segments and Journey
With Zenie AI, you don’t need to manually build product recommendation lists. A single prompt identifies inactive visitors and delivers curated product picks across Email and WhatsApp, automatically tailored to your catalog.
Trigger 3–5 days after inactivity. Send trending products, bestsellers, or curated picks to re-engage users
Explore Similar eCommerce Marketing Strategies
FAQs
Why is product discovery effective for inactive user re-engagement?
Product discovery works because it provides personalized value without being pushy. Users see relevant products they might actually want rather than generic promotions, making them more likely to re-engage with your brand.
What timing works best for product discovery campaigns?
Send discovery messages 3-5 days after inactivity. This timing catches users before they completely forget about your brand but after enough time has passed to make the recommendations feel fresh.
How should product recommendations be personalized?
Base recommendations on browsing history, previously viewed categories, time spent on product pages, and similar customer behavior patterns. Avoid showing products they've already purchased recently.
Should product discovery campaigns work across email and WhatsApp?
Yes, use both channels based on user preferences. WhatsApp works well for quick, visual product showcases while email allows for more detailed product information and multiple recommendations.
How do you measure product discovery campaign success?
Track reactivation rates, click-through rates on product recommendations, conversion rates from discovery messages, and overall customer lifetime value extension from re-engaged users.