Turn potential COD (Cash on Delivery) cancellations into successful prepaid orders by offering instant incentives. Reduce RTO risk, improve cash flow, and increase conversion rates with timely Email and WhatsApp nudges.
This strategy targets customers whose orders are blocked from Cash on Delivery due to high RTO risk, fraud patterns, or brand-specific policies. Instead of losing the sale, brands can send a personalized message offering the customer an incentive — such as a small discount, bonus loyalty points, or free shipping — to switch to prepaid. By converting risky COD orders into prepaid ones, brands protect margins, improve delivery success rates, and enhance operational efficiency.
Prepay now and unlock rewards! We've blocked COD temporarily, but prepaid comes with benefits → [CTA]
COD not available right now, [Name]. Prepay and get ₹50 cashback → [Link]
Don't miss your prepaid bonus - complete your order now → [Get Cashback]
Limited time: Extra benefits for choosing prepaid payment → [Switch Now]
With Zenie, you can automatically trigger conversion campaigns when COD attempts are blocked.
Focus messaging on prepaid benefits rather than explaining COD restrictions. Emphasize positive aspects like faster shipping, cashback, or exclusive perks that come with prepaid payment instead of dwelling on delivery history issues.
Immediate cashback, percentage discounts, free shipping upgrades, or loyalty points work well as conversion incentives. The offer should feel substantial enough to overcome resistance to changing payment methods.
Temporary blocks with clear paths to restoration work better for customer relationships. Consider reinstating COD privileges after successful prepaid transactions demonstrate improved customer cooperation.
Maintain the restriction while offering customer service support to resolve underlying concerns about prepaid payment security or convenience. Some customers may need education about prepaid benefits and protections.
Track prepaid conversion rates from blocked users, revenue retention from restricted customers, delivery success rates for converted customers, and overall reduction in RTO incidents. Monitor whether conversion efforts maintain customer relationships successfully.