Promote Best Sellers
Reignite interest from inactive customers by showcasing products loved and trusted by thousands of shoppers.
What is a Best Seller Campaign?
A best seller campaign is a reactivation strategy that highlights your most popular products to customers who haven’t purchased recently. By leveraging social validation and proven popularity, these campaigns reduce decision fatigue, rebuild trust, and give inactive users a reason to return. For eCommerce brands, promoting best sellers is a low-risk, high-conversion way to re-engage lapsed customers.
Why does a best seller campaign matter?
Challenges
Opportunities
Outcomes
Higher Reactivation Rates
Reduced Decision Fatigue
Better Conversions
Who is it for?
Audience
Exclusions
How it plays out
A sample sequence for this use case.
Customer has no purchase activity for 14+ days
System identifies users with extended non-purchase periods
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Best Practices
- Feature products with strong social proof (high ratings, review counts) to leverage crowd validation for purchase decisions.
- Send campaigns to users after 14+ days of inactivity to re-engage without being too aggressive with frequent messaging.
- Include urgency elements (limited stock, trending status) to create compelling reasons to act quickly on popular items.
Promote Best Sellers Examples & Prompts
Channel Examples
Zenie Prompt for Segments
Segment users with no purchase in the last 14 days
Trigger for inactive users after 14 days. Send best seller highlights with reviews or popularity tags
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FAQs
Why are best seller campaigns effective for inactive users?
Best seller campaigns work because they reduce decision paralysis by highlighting crowd-validated choices. Inactive users often return when presented with popular, proven products rather than overwhelming product catalogs.
What timing works best for best seller campaigns to inactive users?
Target users after 14+ days of inactivity when they need stronger incentives to return. This timing allows enough dormancy to warrant re-engagement without being too late to recover interest.
What social proof elements work best in best seller campaigns?
Include star ratings, review counts, purchase numbers, and brief customer quotes. Concrete social validation like "loved by 2,000+ customers" works better than vague popularity claims.
Should best seller campaigns include discount offers?
Focus on product appeal and social proof first, with discounts as secondary incentives. Best sellers often convert based on popularity alone, making aggressive discounting unnecessary.
How do you measure best seller campaign success?
Track reactivation rates from targeted inactive users, click-through rates on featured products, conversion rates, and overall revenue recovery from dormant customer segments.