Increase App Engagement

Re-engage inactive app users with targeted nudges that highlight exclusive perks and keep them coming back.

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Increase App Engagement

What is an App Engagement Campaign?

An app engagement campaign targets users who have downloaded your app but haven’t opened it recently. By sending reminders with app-only perks, new arrivals, and rewards, brands can reignite activity and remind customers why the mobile experience is valuable. For eCommerce, driving app engagement is critical since app users typically shop more often, engage more deeply, and show higher lifetime value compared to web-only customers.

Why does app engagement matter?

Challenges

Even after downloading, many customers forget to use the app. Without consistent reminders, app adoption stalls, and customers miss the mobile-only benefits designed to boost loyalty and sales.

Opportunities

Reactivating dormant app users maximizes the value of each download. By surfacing exclusive app features, brands can increase retention, drive repeat purchases, and strengthen long-term engagement.

Outcomes

Higher App Adoption

Increased app-driven purchases

Stronger customer retention and loyalty

Who is it for?

Audience

Users who installed the app but haven't used it in 5+ days, excluding active app users with recent session activity.

Exclusions

Active app users with recent sessions, users already receiving app engagement campaigns, or customers who have uninstalled the app.

How it plays out?

A sample sequence for this use case.

day
0

You've got unused perks! Our app is loaded with features we think you'll love. Miss us? → [CTA]

day
2

Hey [Name]! Your app has been lonely. Come back and explore app-only drops and exclusive perks → [Open App]

day
5

Don't miss out on app-exclusive features - early access, special drops, and personalized picks await → [Discover More]

day
8

Final nudge: Unlock all your app benefits and see what you've been missing → [Return to App]

Best Practices

  • Send re-engagement messages after 5 days of app inactivity to catch users before they forget about your app completely.
  • Highlight specific app features and exclusive benefits rather than generic "come back" messaging to create compelling reasons to return.
  • Use app-exclusive incentives (special drops, early access) to differentiate app value from website experience.

Increase App Engagement Examples & Prompts

Channel Examples

Email
Subject: You've got unused perks 💎 Body: Our app is loaded with features we think you'll love. Miss us? Tap to explore new arrivals, app-only drops & perks → [Link]
WhatsApp
Copy
Hey [Name]! Your app has been lonely 😢 Come back and explore today → [CTA]. Discover exclusive features you haven't tried yet → [Open App]

Ready-to-use ZEPIC Prompts

Instead of manually tracking inactive users, Zenie automatically identifies app users with low activity and re-engages them with targeted nudges across Email and WhatsApp.

Segment Prompt

Segment users who installed the app but haven’t opened it in the last 5 days

Copy
Journey Prompt

Trigger after 5 days of inactivity. Send personalized reminders with app-only perks and new arrivals

Copy
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FAQs

Why is app engagement important for customer retention?

App engagement creates deeper brand relationships through exclusive features and personalized experiences. Users who actively engage with your app show higher retention rates and increased purchase frequency compared to website-only customers.

What timing works best for app engagement campaigns?

Send engagement messages after 5 days of app inactivity when users still remember downloading but may need reminders about app value. This timing prevents complete abandonment while addressing natural usage gaps.

What app features should be highlighted in engagement campaigns?

Focus on exclusive benefits like early access, app-only drops, personalized recommendations, or unique features unavailable on your website. Emphasize what makes the app experience special and worth returning to.

Should app engagement campaigns work across email and WhatsApp?

Yes, use both channels to reach inactive app users. Email works well for detailed feature explanations while WhatsApp can provide quick reminders and direct links to specific app sections.

How do you measure app engagement campaign success?

Track app reactivation rates, session frequency increases, feature adoption from highlighted campaigns, and retention rates for re-engaged users versus control groups who don't receive engagement messages.