Holiday Campaign

Delight customers and strengthen brand relationships with festive greetings that build goodwill and recall.

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Holiday Campaign

What is a Holiday Campaign?

A holiday wishes campaign is a customer delight strategy where brands send festive greetings during special occasions like Diwali, Christmas, or New Year. Instead of focusing on sales, these campaigns show appreciation, strengthen emotional connections, and improve long-term brand recall. In eCommerce, consistent holiday wishes help brands stay top of mind while building customer loyalty.

Why do Holiday Campaigns matter?

Challenges

Brands often focus only on promotions during holidays, overlooking the chance to create goodwill. Overly sales-driven messages can feel impersonal and miss the opportunity to deepen customer relationships.

Opportunities

Holiday greetings build trust and emotional connection without pushing products. When paired with subtle reminders or light offers, they reinforce brand warmth while maintaining top-of-mind presence for future purchases.

Outcomes

Stronger Customer Relationships

Improved Brand Loyalty

Better Customer Goodwill

Who is it for?

Audience

All active customers who have engaged with your brand, excluding inactive users or those who have opted out of communications.

Exclusions

Inactive customers who haven't engaged recently, users who have unsubscribed from marketing communications, or customers in different geographic regions celebrating different holidays.

How it plays out?

A sample sequence for this use case.

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Day 0 (Holiday Approach)

Major holiday or festival period begins (Diwali, New Year).

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Day 0 (Customer Segmentation)

System identifies all active customers for festive messaging.

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Day 1 (Holiday Greeting)

"Happy Holidays from all of us! Wishing you joy and celebration. As a thank you, here's something special"

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Day 1 (Surprise Element)

"Happy [Holiday], [Name]! Thanks for being part of our journey. Here's a little something from us → [Link]"

Best Practices

  • Send holiday messages on actual celebration dates rather than early promotional timing to feel genuine and relationship-focused.
  • Keep messaging warm and personal rather than overly promotional to build customer goodwill and emotional connections.
  • Include small surprises or exclusive offers as gestures of appreciation rather than aggressive sales tactics.

Holiday Campaign Examples & Prompts

Channel Examples

Email
Subject: Happy Holidays from all of us! Body: Wishing you joy and celebration. As a thank you, here's something special → [CTA]
WhatsApp
Copy
Happy [Holiday], [Name]! Thanks for being part of our journey. Here's a little something from us → [Link]

Ready-to-use ZEPIC Prompts

You can use Zenie AI to automatically send holiday wishes campaigns for all active customers with personalized messages and optional surprises in ZEPIC.

Segment Prompt

Segment all active users for festive holiday messaging

Copy
Journey Prompt

Send scheduled holiday wishes to build goodwill. Optionally include small surprise or discount

Copy
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FAQs

Why are holiday wishes campaigns important for customer relationships?

Holiday wishes campaigns build emotional connections during meaningful times when customers are most receptive to brand messages. These campaigns create positive associations that strengthen customer loyalty beyond transactional relationships.

What timing works best for holiday wishes campaigns?

Send messages on actual holiday dates or celebration periods rather than weeks early. Authentic timing makes wishes feel genuine rather than promotional and builds stronger customer goodwill.

Should holiday wishes include promotional offers or discounts?

Include small surprises or modest offers as appreciation gestures rather than aggressive promotions. The focus should be relationship-building through goodwill rather than immediate sales conversion.

How do you personalize holiday wishes for different customer segments?

Personalize based on customer history, previous purchases, or engagement levels. Long-time customers might receive special recognition while newer customers get warm welcome-style holiday greetings.

How do you measure holiday wishes campaign success?

Track engagement rates, brand sentiment improvements, customer retention rates post-holiday campaigns, and long-term customer lifetime value changes. Focus on relationship metrics rather than immediate conversion rates.