Shipping Confirmation

Provide tracking and visibility by notifying customers when their orders are shipped with live tracking information.

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Shipping Confirmation

What is a Shipping Confirmation?

A shipping confirmation alerts customers as soon as their order is dispatched. These messages typically include tracking links, carrier information, and estimated delivery dates. Beyond reassurance, they also create a touchpoint to re-engage customers with upsells, loyalty perks, or support options.

Why Shipping Confirmation Matters

Challenges

Customers often feel uncertain after checkout, leading to unnecessary support queries like “Where’s my order?” or frustration if delivery expectations aren’t clear.

Opportunities

Proactive shipping confirmations reduce WISMO (“Where is my order?”) tickets, improve customer confidence, and provide opportunities to upsell or highlight brand value.

Outcomes

Reduced Customer Anxiety About Delivery

Lower Support Inquiries About Order Status

Higher Customer Satisfaction with Shipping Experience

Who is it for?

Audience

Orders that are marked as shipped, excluding orders with shipping complications or customers who have opted out of shipping notifications.

Exclusions

Orders with shipping delays or complications, customers who opted out of tracking communications, or shipments requiring special handling procedures.active or haven't engaged with recent exclusive access opportunities.

How it Plays Out

A sample sequence for this use case.

day
0

Your order is on the way! Track your shipment: [Tracking Link] Estimated delivery: [Date] → [CTA]

day
1

Your order is on its way! Track live: [Tracking Link] → [Link]

day
2

Your package is making progress - check current location → [Track Package]

day
3

Almost there! Your order arrives tomorrow → [Final Update]

Best Practices

  • Send shipping confirmations immediately when orders are marked as shipped to provide instant visibility into order progress.
  • Include live tracking links that customers can use throughout the delivery process rather than static shipping information.
  • Provide estimated delivery dates and any special delivery instructions to set appropriate customer expectations.

Shipping Confirmation Examples & Prompts

Channel Examples

Email
Subject: Your order is on the way! Body: Track your shipment using the live tracking link below. Estimated delivery: [Date]. [Track Your Order]
WhatsApp
Copy
Your order is on its way! Track live progress and get delivery updates here [Tracking Link]

Automate with Zenie Prompts

With Zenie, you can automatically trigger shipping notifications when orders change to shipped status.

Segment Prompt

Segment orders that are marked as shipped

Copy
Journey Prompt

Send shipment update with live tracking link.

Copy
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Explore Similar eCommerce Marketing Strategies

Order Confirmation

Reassure customers immediately after purchase.

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Pre-Dispatch Reminder

Notify customers before shipment to confirm readiness.

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Delivery Confirmation

Confirm orders and set up the natural handoff into feedback.

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FAQs

What tracking information should be included in shipping confirmations?

Include carrier name, tracking number, direct tracking links, estimated delivery date, and shipping address. Provide links to carrier websites or integrated tracking pages for real-time updates throughout delivery.

Should shipping confirmations be sent for all orders or only certain types?

Send confirmations for all shipped orders unless customers specifically opt out of shipping notifications. Both high-value and standard orders benefit from tracking visibility and delivery communication.

How do you handle shipping confirmations for orders with multiple packages?

Send individual confirmations for each package with separate tracking information, or consolidate multiple tracking numbers into a single comprehensive shipping update depending on customer preference and order complexity.

What should happen if tracking information isn't immediately available?

Send initial shipping confirmation noting that tracking details will be available within 24 hours, then follow up with complete tracking information once carrier systems are updated.

How do you measure shipping confirmation campaign effectiveness?

Track confirmation delivery rates, tracking link engagement, customer service inquiries about shipping status, and customer satisfaction scores for delivery experience. Monitor whether proactive shipping communication reduces support load.