Drive First Purchase

Convert engaged leads into first-time customers with targeted eCommerce campaigns that turn interest into sales.

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Drive First Purchase

What is a First Purchase Campaign?

A first purchase campaign targets users who have engaged with your brand through quizzes, forms, or lead magnets, but haven't made a purchase yet. These campaigns leverage the initial interest shown to deliver personalized product recommendations and compelling offers that drive the crucial first transaction.

Why does a First Purchase Campaign matter?

Challenges

Many users engage with quizzes and lead magnets but stall at the purchase decision. Without a targeted push, interested prospects remain browsers instead of becoming customers.

Opportunities

First purchase campaigns build momentum, turning engaged leads into paying customers. A small, well-timed incentive increases conversion rates and helps grow customer lifetime value.

Outcomes

Higher lead-to-customer conversions

Increased first-purchase rate

Faster revenue growth

Who is it for?

Audience

Users who completed quizzes or downloaded lead magnets but haven't purchased, showing engagement without conversion.

Exclusions

Users who have already made purchases, those who haven't engaged with lead magnets, or customers with recent transactions.

How it plays out

A sample sequence for this use case.

day
2

A little gift for your first order! We thought you'd like this — 10% off, just for you. Use code WELCOME10 → [CTA]

day
5

Hey [Name], ready to take the next step? Here's 10% off your first order → [Shop Now]

day
8

Still thinking it over? Your personalized picks are waiting + 10% off → [See Recommendations]

day
12

Final reminder: Your welcome discount expires soon → [Claim 10% Off]

Best Practices

  • Wait 2-3 days after quiz completion to allow organic purchase behavior before sending targeted offers.
  • Include personalized product recommendations based on quiz results or engagement history for higher relevance.
  • Offer meaningful discounts (10-15%) to overcome purchase hesitation without devaluing your products.

Drive First Purchase Examples & Prompts

Channel Examples

Email
Subject: A little gift for your first order 🎁 We thought you'd like this — 10% off, just for you. Hey [Name], ready to make your first [Brand] experience amazing? Use code WELCOME10 → [CTA]
WhatsApp
Copy
Hey [Name], ready to take the next step? Here's 10% off your first order. Tap to shop now → [Link]

Ready-to-use ZEPIC prompts

Instead of manually chasing quiz leads, Zenie automates the entire process. One prompt identifies non-purchasers and delivers timely incentives across Email and WhatsApp to drive conversions.

Segment Prompt

Segment users who completed a quiz or downloaded a lead magnet but haven’t purchased yet

Copy
Journey Prompt

Trigger 2 days after quiz/lead magnet completion. Send a purchase incentive with discount

Copy
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Explore Similar eCommerce Marketing Strategies

Deliver Lead Magnets

Turn quiz and form signups into warm leads.

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Discount Laddering

Nurture new customers toward repeat purchases.

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First Steps Email

Guide subscribers to take their first action.

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FAQs

Why do first purchase campaigns work better than generic promotions?

First purchase campaigns target users who have already shown interest through quiz completion or lead magnet downloads. This demonstrated engagement makes them more likely to convert than cold prospects.

What timing works best for first purchase campaigns?

Send campaigns 2-3 days after quiz completion or lead magnet download. This allows time for organic purchases while catching users before interest fades.

What discount percentage is most effective for first purchases?

Discounts of 10-15% typically work well for first purchase campaigns. The offer should feel meaningful without training customers to wait for discounts.

Should first purchase campaigns include product recommendations?

Yes, include 2-3 personalized product recommendations based on quiz results or browsing behavior. Personalization significantly improves conversion rates.

How do you measure first purchase campaign success?

Track conversion rates from lead to customer, email open and click rates, and revenue generated per campaign. Monitor customer lifetime value to ensure quality conversions.