Address Confirmation Flow
Reduce RTO rates by proactively confirming shipping addresses with new users or those with unverified addresses.
What is an Address Confirmation Flow?
An Address Confirmation Flow is an automated sequence that verifies customer delivery details right after purchase or before dispatch. Instead of relying on manual checks, brands can send quick prompts asking customers to confirm or correct their address, phone number, or pin code. This helps reduce delivery errors, lower operational costs, and increase customer satisfaction.
Why Address Confirmation Flows Matter
Challenges
Opportunities
Outcomes
Lower Return-to-Origin Rates
Reduced Shipping and Logistics Costs
Higher First-Attempt Delivery Success
Who is it for?
Audience
Exclusions
How it Plays Out
A sample sequence for this use case.
Confirm your address to avoid delays! Tap to verify and edit your shipping address → [CTA]
Hey [Name], we need you to confirm your shipping address → [Link]
Final address check before we ship your order → [Verify Now]
Action needed: Confirm address to prevent shipping delays → [Update Address]
Best Practices
- Send confirmation requests immediately after order placement for flagged addresses to allow time for corrections before dispatch.
- Provide editable forms that make address correction simple and intuitive rather than requiring complex reentry processes.
- Focus messaging on ensuring delivery success rather than highlighting potential problems or shipping failures.
Address Confirmation Flow Examples & Prompts
Channel Examples
Automate with Zenie Prompts
With Zenie, you can automatically trigger confirmation campaigns for orders with address risk factors.
Explore Similar eCommerce Marketing Strategies
FAQs
Which customers should be included in address confirmation flows?
Target new customers making first orders, users whose addresses fail validation checks, customers with previous delivery failures, or orders to addresses flagged by shipping carriers as potentially problematic.
How quickly should address confirmation requests be sent after order placement?
Send confirmation requests within 1-2 hours of order placement to provide adequate time for customer response and address correction before standard dispatch schedules.
Should address confirmation be mandatory or optional for flagged orders?
Make confirmation strongly encouraged through multiple touchpoints, but avoid completely blocking orders unless addresses pose significant delivery risks. Balance security with customer experience.
What happens if customers don't respond to address confirmation requests?
Proceed with shipping while flagging orders for potential delivery issues. Consider phone outreach for high-value orders or addresses with severe validation problems.
How do you measure address confirmation flow effectiveness?
Track confirmation completion rates, address correction frequency, RTO rate reduction, and first-attempt delivery success improvements. Monitor whether systematic confirmation leads to measurable logistics performance gains.